Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Rajan Chandran"'
Autor:
Richard Lancioni, Rajan Chandran
Publikováno v:
Industrial Marketing Management. 38:148-151
Managing knowledge in industrial markets has become an increasingly important task in the last 10 years. Many industrial firms paid little attention to the topic, since it was felt that knowledge was easily handled internally and was a simple process
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eda0ddc451856695847681990211ade7
https://doi.org/10.1016/j.indmarman.2008.12.002
https://doi.org/10.1016/j.indmarman.2008.12.002
Publikováno v:
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170459
Seven products which achieved the commodity-to-brand transition were analyzed -for strategic and tactical factors related to product and brand position. Differentiating mix elements are presented to aid marketers of consumer durables and non-durables
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81a631da31d98a886a7394c7efda7147
https://doi.org/10.1007/978-3-319-17046-6_98
https://doi.org/10.1007/978-3-319-17046-6_98
Autor:
Charles Henderson, Rajan Chandran
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169750
In discussions of the impact of technology transfer, writers have often failed to keep the comprehensive definition of technology transfer in mind. They have most often focuaed on the supply side of technology transfer and ignored the demand side of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bb857d78073365af6390bc23ebc6925a
https://doi.org/10.1007/978-3-319-16976-7_83
https://doi.org/10.1007/978-3-319-16976-7_83
Publikováno v:
Journal of Public Policy & Marketing. 18:37-51
The authors investigate the effect of price and promotional restrictions on consumer perceptions of deal value and show empirically how such evaluations can be affected adversely when deal qualifications become excessively restrictive. They examine t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5dc13ccf22e5d6b77f127653f93b513
https://doi.org/10.1177/074391569901800106
https://doi.org/10.1177/074391569901800106
Publikováno v:
Journal of International Business Studies. 29(2):281-304
Reciprocity has been identified as a “messy” concept to study within international cooperative ventures. Theoretically grounded in international cooperation, transaction cost theory and economic anthropology, reciprocity is operationalized and ex
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::07051854ed7d46755b7151655bb8c6b8
http://www.palgrave-journals.com/jibs/journal/v29/n2/pdf/8490037a.pdf
http://www.palgrave-journals.com/jibs/journal/v29/n2/pdf/8490037a.pdf
Publikováno v:
Journal of Euromarketing. 4:37-53
Literature on entry mode choice has tended to follow the narrow confines of a single theoretical framework for bringing together the industrial organization, transacion cost, evolutionary, and strategic management streams of literature on entry mode
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69a418197aeb396e0b3cb3a1a65c5db3
https://doi.org/10.1300/j037v04n03_04
https://doi.org/10.1300/j037v04n03_04
Autor:
Rajan Chandran, C. Anthony diBenedetto
Publikováno v:
Journal of Teaching in International Business. 5:77-91
American firms are increasingly under demands, made by government and the public, to be more socially responsible with respect to environmental issues. As environmental and safety concerns have increased, a greater need for individuals with training
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1dbe954d2efacfb47e639f49944c6a1
https://doi.org/10.1300/j066v05n01_06
https://doi.org/10.1300/j066v05n01_06
Publikováno v:
Journal of Food Products Marketing. 1:117-133
Packaging has emerged as an important competitive tool. An innovative package can pre-empt a market position, create a new market and lead to greater sales and profits, just as an improved or reformulated product can. This report investigates the ado
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ab1d0ce0b50281a3228dc246b3a1b816
https://doi.org/10.1300/j038v01n04_08
https://doi.org/10.1300/j038v01n04_08
Publikováno v:
Omega. 21:531-539
Interfirm strategic alliances (ISAs) are proliferating rapidly. The mixed motive—competitive and cooperative—nature of ISAs is hypothetically captured by the prisoner's dilemma (PD) model. Until now, empirical research in realistic business setti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b3c8b41c8337385e078ea0508b34147
https://doi.org/10.1016/0305-0483(93)90021-c
https://doi.org/10.1016/0305-0483(93)90021-c
Publikováno v:
Journal of Food Products Marketing. 1:43-55
This study critically examines the link between strategy and performance of several major companies in foodservice retailing. Porter's framework for gaining sustainable competitive advantage is applied to assess the firms' strategic behavior. Our fin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::743ce3c7755371f016a157af09d9b100
https://doi.org/10.1300/j038v01n02_04
https://doi.org/10.1300/j038v01n02_04