Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Rajan, Bharath"'
Publikováno v:
International Marketing Review, 2021, Vol. 40, Issue 5, pp. 829-868.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IMR-05-2021-0175
Publikováno v:
In Journal of Business Research January 2023 154
Autor:
Kumar, V.1 (AUTHOR) vk@gsu.edu, Rajan, Bharath1 (AUTHOR) brajan2@gsu.edu, Venkatesan, Rajkumar2 (AUTHOR) Venkatesanr@darden.virginia.edu, Lecinski, Jim3 (AUTHOR) JimLecinski@northwestern.edu
Publikováno v:
California Management Review. Aug2019, Vol. 61 Issue 4, p135-155. 21p. 1 Diagram, 1 Chart.
Autor:
Kumar, V.1 (AUTHOR) kumarv1@stjohns.edu, Rajan, Bharath2 (AUTHOR), Salunkhe, Uday2 (AUTHOR), Joag, Shreekant G.1 (AUTHOR)
Publikováno v:
Psychology & Marketing. Dec2022, Vol. 39 Issue 12, p2240-2259. 20p. 1 Diagram, 4 Charts, 1 Graph.
Publikováno v:
Journal of Marketing Education. Jul2024, p1.
Publikováno v:
In Industrial Marketing Management November 2015 51:26-34
Publikováno v:
Journal of International Marketing, 2013 Jan 01. 21(1), 57-80.
Externí odkaz:
http://dx.doi.org/10.1509/jim.12.0107
Autor:
Kumar, V.1,2,3,4 vk@gsu.edu, Rajan, Bharath1 brajan2@gsu.edu, Gupta, Shaphali1,5 shaphali.gupta@mdi.ac.in, Pozza, Ilaria Dalla6 ilaria.dallapozza@ipag.fr
Publikováno v:
Journal of the Academy of Marketing Science. Jan2019, Vol. 47 Issue 1, p138-160. 23p.
Publikováno v:
Journal of Creating Value; Nov2022, Vol. 8 Issue 2, p253-283, 31p
Autor:
Kumar, V.1 vk@gsu.edu, Rajan, Bharath1 brajan2@gsu.edu
Publikováno v:
Journal of the Academy of Marketing Science. Jan2012, Vol. 40 Issue 1, p120-136. 17p.