Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Raja Nerina Raja Yusof"'
Publikováno v:
Innovative Marketing, Vol 20, Iss 2, Pp 152-168 (2024)
This study aims to explore the relationship between consumer purchasing behavior and key micro-influencer attributes, including knowledge, entertainment value, credibility, and transparency, within the context of Chinese social media platforms. The p
Externí odkaz:
https://doaj.org/article/1de3bbcfefb9478fb287fb741194ab08
Autor:
Mukhtar Salisu Abubakar, Norhuda Abdul Rahim, Raja Nerina Raja Yusof, Mohamed Hisham Haji Yahya
Publikováno v:
Journal of International Studies, Vol 20, Iss 2 (2024)
This research is aimed at enhancing comprehension and validation of the variables that drive the export performance of small and medium enterprises (SMEs) in Nigeria. Notwithstanding the paucity of evidence regarding the export experiences of SMEs fr
Externí odkaz:
https://doaj.org/article/ea4116a23f7044ea907a4e7c3499cf29
Publikováno v:
Cogent Economics & Finance, Vol 11, Iss 2 (2023)
AbstractThis study conducts a comprehensive systematic review to gain insights into the challenges of technology adoption and innovation for Malaysian Micro, Small and Medium-sized Enterprises (MSMEs), which play a crucial role in the country’s eco
Externí odkaz:
https://doaj.org/article/fc81bf5d870a48798682447f6aa7d81f
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 21, Iss 3, Pp 435-463 (2019)
Purpose – This study intends to discover factors affecting consumers’ intention to participate in cause-related marketing (CRM) and how CRM influences their intention to visit hypermarkets in Malaysia. Design/methodology/approach – Through a s
Externí odkaz:
https://doaj.org/article/daf4be1e2718410cbc6ba3f2a8ec0c60
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 3, Iss 2 (2014)
This article examined travel and tourism business confidence indices in Nigeria. The study relied on 2013 travel and tourism competitiveness index report of 140 countries conducted by the world economic forum in collaboration with Deloitte, Int
Externí odkaz:
https://doaj.org/article/55e014b8f6c8492d8e7edf76da965d3f
Publikováno v:
Journal of Promotion Management. 29:338-358
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be1ec40bbf9d9e0b59d8b2f0f18ee935
https://doi.org/10.1080/10496491.2022.2143994
https://doi.org/10.1080/10496491.2022.2143994
Publikováno v:
The International Journal of Human Resource Management. 33:2316-2338
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cdc289cc640fec094e99b105dcd10d3d
https://doi.org/10.1080/09585192.2022.2033297
https://doi.org/10.1080/09585192.2022.2033297
Publikováno v:
International Journal of Academic Research in Business and Social Sciences. 13
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f6e81b9d91b3a6b1a85f33893e82e59
https://doi.org/10.6007/ijarbss/v13-i2/16412
https://doi.org/10.6007/ijarbss/v13-i2/16412
Publikováno v:
Place Branding and Public Diplomacy.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7f06d9703b28bad34a30a019377db39
https://doi.org/10.1057/s41254-023-00295-5
https://doi.org/10.1057/s41254-023-00295-5
Publikováno v:
International Journal of Asian Social Science. 12:26-42
Halal industry is expanding worldwide, and it requires strong supply chain management to enhance halal business efficiency and preserve credibility through halal logistics process. However, studies on halal logistics remain limited and isolated. Thus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48fe20f36f3cbe8393a33332d6ed672a
https://doi.org/10.18488/5007.v12i1.4394
https://doi.org/10.18488/5007.v12i1.4394