PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PENINGKATAN BRAND IMAGE, CORPORATE REPUTATION SERTA CUSTOMER LOYALTY PADA BANKALTIMTARA

Autor: Rahmatussani, Andi Mahardiyanti, Hudayah, Syarifah, Rahmawati, Rahmawati

Publikováno v: JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi).; Vol 7, No 2 (2020): JMBI UNSRAT Volume 7 Nomor 2

The purpose of this study was to determine how the influence of Bankaltimtara's CSR Program on brand image, corporate reputation and customer loyalty at Bankaltimtara Company. The research was conducted by taking the object of Bankaltimtara customers

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=ejournunsrat::67607c4103f163e913f18582a9187609
https://ejournal.unsrat.ac.id/index.php/jmbi/article/view/31158