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pro vyhledávání: '"Rahmania Santoso"'
Autor:
Rahmania Santoso, Desi Dwi Prianti
Publikováno v:
Humaniora, Vol 34, Iss 1, Pp 51-60 (2022)
In Indonesian contemporary society, spirituality and religion can be used to create Islamic brand identities. In order to promote the intended identity, marketers use advertisements to reach their target audience. Sahaja, an Indonesian brand of home
Externí odkaz:
https://doaj.org/article/da8501bff31240568c88c8acabaccf4a
Publikováno v:
Technium Social Sciences Journal, Vol 23, Iss 1 (2021)
Islamic Branding is an approach to branding with Sharia Principles. Over time, Islamic Branding has become one of the strategies used in product marketing. The aims of this research to analyze the related topic towards audience reception and identify