Zobrazeno 1 - 1
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pro vyhledávání: '"Raheleh Jalalniya"'
Autor:
Raheleh Jalalniya, Fatemeh Eidi
Publikováno v:
مدیریت بازرگانی, Vol 11, Iss 3, Pp 699-716 (2019)
Objective The ultimate objective of the research is to determine how to use the scientific approach to achieve gamification in the e-commerce. Given the importance of gamfication in today's business market and the unique role that the brand plays in
Externí odkaz:
https://doaj.org/article/0ee4d5ca4ef842aebc79700d08c01af6
