Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Raghuram Iyengar"'
Publikováno v:
Marketing Science. 41:848-866
This paper proposes a selection tool that jointly identifies the best-fitted granularity-model pair that can be used for out-of-sample forecasting.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc2f49a4130ae94f184ba5cec3b203c7
https://doi.org/10.1287/mksc.2021.1340
https://doi.org/10.1287/mksc.2021.1340
Autor:
Barbara E. Kahn, Catherine Lamberton, Yoram Wind, Raghuram Iyengar, Leonard M. Lodish, Eric T. Bradlow, Robert J. Meyer
Publikováno v:
Customer Needs and Solutions. 8:105-109
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3dc0c9d1275c6d365bbb95bb0ee7dd9e
https://doi.org/10.1007/s40547-021-00121-0
https://doi.org/10.1007/s40547-021-00121-0
Autor:
Ravi Gupta, Raghuram Iyengar, Meghana Sharma, Carolyn C. Cannuscio, Raina M. Merchant, David A. Asch, Nandita Mitra, David Grande
Publikováno v:
JAMA Network Open. 6:e231305
ImportanceDigital health information has many potential health applications, but privacy is a growing concern among consumers and policy makers. Consent alone is increasingly seen as inadequate to safeguard privacy.ObjectiveTo determine whether diffe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7def08e475a75970f47b88ee4686920b
https://doi.org/10.1001/jamanetworkopen.2023.1305
https://doi.org/10.1001/jamanetworkopen.2023.1305
Autor:
Catherine Tucker, Hanna Halaburda, Anindya Ghose, Koen Pauwels, Raghuram Iyengar, Tony Haitao Cui, S. Sriram, Sriraman Venkataraman
Publikováno v:
Journal of Marketing, 85(1), 103-120. American Marketing Association
Journal of Marketing
Cui, T H, Ghose, A, Halaburda, H, Iyengar, R, Pauwels, K, Sriram, S, Tucker, C & Venkataraman, S 2021, ' Informational Challenges in Omnichannel Marketing : Remedies and Future Research ', Journal of Marketing, vol. 85, no. 1, pp. 103-120 . https://doi.org/10.1177/0022242920968810
Prof. Tucker
Journal of Marketing
Cui, T H, Ghose, A, Halaburda, H, Iyengar, R, Pauwels, K, Sriram, S, Tucker, C & Venkataraman, S 2021, ' Informational Challenges in Omnichannel Marketing : Remedies and Future Research ', Journal of Marketing, vol. 85, no. 1, pp. 103-120 . https://doi.org/10.1177/0022242920968810
Prof. Tucker
Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This article investigates three challenges in realizing the full potential of omnichannel marketing: (1) data access and i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::89f361a456d96afd7f73aaabc1c54649
https://doi.org/10.1177/0022242920968810
https://doi.org/10.1177/0022242920968810
Publikováno v:
Marketing Science. 39:763-787
According to household production theory, consumers buy inputs and combine them to produce final goods from which they derive utility. We use this idea to build a micro-level model for the quantity demanded by a consumer across product categories. Ou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c492d93c4f4e2cae1939d2b005ee7bc1
https://doi.org/10.1287/mksc.2019.1218
https://doi.org/10.1287/mksc.2019.1218
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea5113341816b2212a84fae4f3174ab4
https://doi.org/10.2139/ssrn.4173421
https://doi.org/10.2139/ssrn.4173421
Autor:
Daniel J. Landsburg, Raghuram Iyengar, Sunita D. Nasta, Nandita Mitra, Justin E. Bekelman, Marilyn M. Schapira, Zachary A K Frosch, Esin C. Namoglu, Carmen Guerra
Publikováno v:
JCO Oncol Pract
PURPOSE: Patients weigh competing priorities when deciding whether to travel to a cellular therapy center for treatment. We conducted a choice-based conjoint analysis to determine the relative value they place on clinical factors, oncologist continui
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8247eeaa53c20a84d41204d674f19682
https://pubmed.ncbi.nlm.nih.gov/34524837
https://pubmed.ncbi.nlm.nih.gov/34524837
Autor:
Yupeng Chen, Raghuram Iyengar
Publikováno v:
SSRN Electronic Journal.
Estimating consumers' heterogeneous preferences using choice-based conjoint (CBC) data poses a considerable modeling challenge, as the amount of information elicited from each consumer is often limited. Given the lack of individual-level information,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89e258608fe6be6eb7782ce3e16c4681
https://doi.org/10.2139/ssrn.3672517
https://doi.org/10.2139/ssrn.3672517
Publikováno v:
SSRN Electronic Journal.
Subscription programs have become increasingly popular among a wide variety of retailers and marketplace platforms. Subscription programs give members access to a set of exclusive benefits for a fixed fee up front. In this article, the authors examin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a138aa06a15b2fd454714944fc29e89
https://doi.org/10.2139/ssrn.3529681
https://doi.org/10.2139/ssrn.3529681
Publikováno v:
Journal of Marketing Research. 55:571-585
Improving content sharing on social media platforms helps firms enhance the efficacy of their marketing campaigns. The authors study the impact of network overlap—the overlap in network connections between two users—on content sharing in directed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04d1ff3efaae421fef0080842f3000c9
https://doi.org/10.1509/jmr.14.0643
https://doi.org/10.1509/jmr.14.0643