Zobrazeno 1 - 1
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pro vyhledávání: '"Raghuram Bommaraju"'
Publikováno v:
Marketing Letters. 32:165-178
To meet short-term earnings targets, firms often engage in real earnings management practices (REM) such as reducing advertising expenses and running sales promotions. Since these practices can hinder Chief Marketing Officers (CMOs) in building and m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b79c7ab91c9fdcd8f37991f3a8375db1
https://doi.org/10.1007/s11002-021-09560-0
https://doi.org/10.1007/s11002-021-09560-0
