Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Raghu Kurthakoti"'
Publikováno v:
Journal of Education, Society and Behavioural Science. :11-25
This article presents a scale, the Systemic Thinking Inventory for Business (STIB), which measures the systemic thinking of business learners. Based on literature related to cognitive styles, three dimensions of systemic thinking were identified –
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9a3b66ee0443e4b095bc643e3af3dc4e
https://doi.org/10.9734/jesbs/2022/v35i130396
https://doi.org/10.9734/jesbs/2022/v35i130396
Autor:
Margaret A. Nolan, Raghu Kurthakoti
Publikováno v:
The Palgrave Handbook of Learning and Teaching International Business and Management ISBN: 9783030204143
This chapter provides a framework for using short-term international travel experience to develop cultural competence among undergraduate students. Two unique pedagogical approaches that embed short-term (7–14-day) international travel experiences
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::564e3950b547c8b6d337ca4135139c6d
https://doi.org/10.1007/978-3-030-20415-0_39
https://doi.org/10.1007/978-3-030-20415-0_39
Autor:
Deborah Cain Good, Raghu Kurthakoti
Publikováno v:
The Palgrave Handbook of Learning and Teaching International Business and Management ISBN: 9783030204143
The chapter discusses common experiential approaches used in international business and summarizes the literature on how these are evaluated, and the effectiveness of such evaluation tools. The chapter will then discuss the pros and cons of different
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16ae6cfad73e0dd5d99a32a2958eca09
https://doi.org/10.1007/978-3-030-20415-0_3
https://doi.org/10.1007/978-3-030-20415-0_3
Publikováno v:
Marketing Education Review. 23:251-264
To determine the usefulness of social networking Web sites such as Ning.com as a communication tool in marketing courses, a study was designed with special concern for social network use in comparison to Blackboard. Students from multiple marketing c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b3ea4b0e16a75469672f54163f1910b
https://doi.org/10.2753/mer1052-8008230304
https://doi.org/10.2753/mer1052-8008230304
Publikováno v:
International Journal of Business Administration. 7
This study examines the impact of brand-character association on consumer attitude toward the placed brand. A 2x2 within subjects experiment, using a full-length movie as a stimulus, was conducted on a panel of student subjects to assess the interact
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c03d9a2a8c56f98e823855de36988e14
https://doi.org/10.5430/ijba.v7n2p43
https://doi.org/10.5430/ijba.v7n2p43
Publikováno v:
Marketing Education Review. 19:37-41
Some classes, due to team projects or an adaptive course of study, require a high degree of communication both from an instructor-to-student and student-to-student (peer-to-peer) perspective. There are tools, such as Blackboard, that are built for in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5020ba1033053f6a9038625bfb6de67
https://doi.org/10.1080/10528008.2009.11489058
https://doi.org/10.1080/10528008.2009.11489058
Publikováno v:
International Journal of Marketing Studies. 8:1
Motivated by the growing role of online transactions and Web-related Word-Of-Mouth (WWOM) in the consumer behavior domain, we propose a theoretical model that relates two antecedents (consumers’ community and content ownership) to attitudes toward
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b092e3b66b989d4c66e61ac3ddce00aa
https://doi.org/10.5539/ijms.v8n3p1
https://doi.org/10.5539/ijms.v8n3p1
Publikováno v:
Marketing Education Review. Fall2013, Vol. 23 Issue 3, p251-264. 14p.
Autor:
Boostrom, Jr., Robert E.1 robboostrom@yahoo.com, Kurthakoti, Raghu1 kurthakoti@gmail.com, Summey, John H.1 summey390@aol.com
Publikováno v:
Marketing Education Review. Spring2009, Vol. 19 Issue 1, p37-41. 5p. 1 Chart.