Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Rafangni, S."'
Publikováno v:
AMA Summer Academic Conference Proceedings. 2021, Vol. 32, p478-482. 5p.
Publikováno v:
2021 AMA Summer Academic Conference
Prior research has advanced several explanations for social media influencers’ (SMIs’) success in the burgeoning computer-mediated marketing environments but leaves one key topic unexplored: the moderating role of SMIs in service failure recovery
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=core_ac_uk__::fcf629e2ba49987e4ac13f71ae8f728d
