Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Rafal Ohme"'
Autor:
Jacques Bughin, Michele Cincera, Kelly Peters, Dorota Reykowska, Marcin Żyszkiewicz, Rafal Ohme
Publikováno v:
Vaccine. 41:2063-2072
Autor:
Jacques Bughin, Michele Cincera, Evelyn Kiepfer, Dorota Reykowska, Florian Philippi, Marcin Żyszkiewicz, Rafal Ohme, Dirk Frank
Publikováno v:
The European Journal of Health Economics. 24:39-52
This research uses discrete choice-based conjoint analysis that elicits the preference structure of German citizens when it comes to their timely intention to vaccinate. The focus is on the trade-offs between pharmaceuticals (vaccine) and "non-pharma
Autor:
Angela Y. Lee, Jiaqian Wang, Ulf Böckenholt, Leonard Lee, Rafal Ohme, Dorota Reykowska, Catherine Yeung
Publikováno v:
Journal of the Association for Consumer Research. 7:222-234
Publikováno v:
Marketing and Smart Technologies ISBN: 9789811692673
The world is headed towards a new normal, while pandemic is continuing with new waves hitting nations. However, this storm will pass, but the choices we make now could change our lives for years to come. It is crucial to use new research perspectives
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ab38ca2fabbf68dfddea9519995f325a
https://doi.org/10.1007/978-981-16-9268-0_35
https://doi.org/10.1007/978-981-16-9268-0_35
Data science has been proven to be an important asset to support better decision making in a variety of settings, whether it is for a scientist to better predict climate change for a company to better predict sales or for a government to anticipate v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99e3731d3396ae208ba7257443db9593
https://doi.org/10.4018/978-1-7998-6985-6.ch006
https://doi.org/10.4018/978-1-7998-6985-6.ch006
Autor:
Christo Boshoff, Rafal Ohme
Publikováno v:
Journal of Consumer Marketing. 36:610-619
Purpose Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the absence of (or low
Publikováno v:
Marketing and Smart Technologies ISBN: 9789813341821
The diverse challenges that are faced during the COVID-19 pandemic demand a range of responses and require an innovative approach. However, the key success factor in any pandemic policy relies on behavior. Declarations and actions do not always overl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c78fb51321cd92be9906da8894337cdb
https://doi.org/10.1007/978-981-33-4183-8_23
https://doi.org/10.1007/978-981-33-4183-8_23
Publikováno v:
SSRN Electronic Journal.
This paper analyses the widespread difference in Covid-19 vaccination and Non-Pharmaceutical interventions (NPI) acceptance by the European population and finds that this difference can be clustered in nine archetype clusters. Calibrating a SIR model
Publikováno v:
SSRN Electronic Journal.
Autor:
Jacques Bughin, Rafal Ohme, Michele Cincera, Marcin Żyszkiewicz, Dorota Reykowska, Kelly Peters
Publikováno v:
SSRN Electronic Journal.
This research updates early studies on the intention to be vaccinated against the COVID-19 virus among a representative sample of adults in 6 European countries (France, Germany, Italy, Spain, Sweden, and the UK) and differentiated by groups of “ac