Digital Marketing in Strategic Management in the Field of the Tourism

Autor: Larysa Fedoryshyna, Oleksandr Halachenko, Alona Ohiienko, Andrii Blyznyuk, Rafaela Znachek, Natalia Tsurkan

Publikováno v: Journal of Information Technology Management, Vol 13, Iss Special Issue: Role of ICT in Advancing Business and Management, Pp 22-41 (2021)

The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main

Externí odkaz: https://doaj.org/article/2068d867763b4d4ca4e149a4755336cb

CHANGES IN CONSUMER PROPERTIES OF NEW GRAIN CRISPBREADS BASED ON SPELT DURING STORAGE

Autor: Maryna Mardar, Rafaela Znachek, Artur Macari

Publikováno v: Journal of Engineering Science (Chişinău), Vol XXVI, Iss 1, Pp 96-105 (2019)

The changes that occur with the organoleptic, physicochemical, and microbiological performance of new grain crispbreads based on spelt with the inclusion of enriching supplements in the process of storage. Types of packing, which are used for packing

Externí odkaz: https://doaj.org/article/0be3b70472b64443882398ce417e0e29

Analysis of quality of grain shortbreads for biological activity and medicalbiological assessment

Autor: Tetiana Bordun, Maryna Mardar, Svitlana Vikul, Rafaela Znachek

Publikováno v: Eastern-European Journal of Enterprise Technologies, Vol 6, Iss 11 (96), Pp 69-76 (2018)

Quality control of new spelt­based grain crispbreads with the addition of plant additives by the biological activity and medico­biological assessment was examined and analyzed. It was found that plant additives (powders from milk thistle, mountain

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11c1b2d5b8abd30839a0a4ca9dec827d
http://journals.uran.ua/eejet/article/view/147868

The consumer market is the most important factor in the region’s sustainable development during the pandemic

Autor: Natalya Novikova, Rafaela Znachek, Larisa Dianova

Publikováno v: E3S Web of Conferences
E3S Web of Conferences, Vol 208, p 08013 (2020)

During the coronavirus pandemic the problems of sustainability of the Russian economy, as well as the economy of regions that form it, sharply worsened The protracted, global course of the COVID-19 epidemic has given the exceptional urgency to the pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5add48d1a52d080c82827953434e255b
https://doi.org/10.1051/e3sconf/202020808013

DIGITAL-MARKETING: CURRENT TRENDS OF DEVELOPMENT AND FEATURES OF APPLICATION OF ITS TOOLS

Autor: Rafaela Znachek, Ganna Lozovska

Publikováno v: International scientific journal "Internauka". Series: "Economic Sciences".

Development successful marketing strategy it becomes frequent one of the main calls for business. As digital marketing promptly develops, competitive fight is won by the one who the first can adapt to changeable tendencies and tastes of consumers. Di

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::47d1225458958ca4004981222eb5f7d4
https://doi.org/10.25313/2520-2294-2021-7-7438