Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Rafael Vizentin"'
Publikováno v:
Cadernos EBAPE.BR. 20:593-607
This study is based on the Activity Theory and observed a Brazilian bank, describing the contradictions raised by netnography in an activity system - one of the bank’s employee online communication channels, called the Collaborative Forum. In this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42520cf936485d24aefd59df8d331aba
https://doi.org/10.1590/1679-395120210178x
https://doi.org/10.1590/1679-395120210178x
Publikováno v:
Cadernos EBAPE.BR. 20:593-607
Resumo Este trabalho apresenta a netnografia como método que permite realizar o levantamento de hipóteses de contradições presentes numa atividade bancária. A netnografia foi utilizada num dos canais de comunicação virtual do banco, aqui denom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fce1f21f0c15ac7474ca6196f23e4aef
https://doi.org/10.1590/1679-395120210178
https://doi.org/10.1590/1679-395120210178