Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Rafael Curras-Perez"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 2, Pp 1142-1163 (2024)
Given the increasing competition and the impact of digital media in the automobile industry, dealerships need to understand the antecedents of customer happiness and brand love. The goals of the study are to analyse the combined influence of the cogn
Externí odkaz:
https://doaj.org/article/764c4e466a1e4589ad4dbefddf631925
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 21, Iss 3, Pp 395-415 (2019)
Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured
Externí odkaz:
https://doaj.org/article/cf91939299ed4944891156ac9ccf2aa7
Publikováno v:
European Journal of Management and Business Economics, Vol 27, Iss 1, Pp 83-100 (2018)
Purpose - The purpose of this paper is to provide a comprehensive research of the effects of the intensity of use of social media on destination brand equity. The authors use the schema theory and a multidimensional approach of brand equity to analys
Externí odkaz:
https://doaj.org/article/1eceb8c4fda24f0e815de327390b24c2
Publikováno v:
Current Issues in Tourism. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad84d37324054e049c1b80df97fc00d6
https://doi.org/10.1080/13683500.2022.2108771
https://doi.org/10.1080/13683500.2022.2108771
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeThis work proposes a framework that attempts to explain the connection between the dimensions of consumer perceived corporate social responsibility (social, environmental, economic), firm trustworthiness and firm reputation, using market level
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f4295685267075204f9d63322dcb7ec
https://doi.org/10.1108/apjml-09-2022-0761
https://doi.org/10.1108/apjml-09-2022-0761
Publikováno v:
Journal of Hospitality and Tourism Technology. 13:650-666
Purpose This paper aims to further the knowledge of what effect destination and tourist social media communications have on destination brand equity. Design/methodology/approach The authors performed a quantitative study with 433 international touris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ab050e1746ede1faa9dbcad97be3548
https://doi.org/10.1108/jhtt-11-2020-0302
https://doi.org/10.1108/jhtt-11-2020-0302
Publikováno v:
INTED proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c84ff9c5c05fafdd8d2434af43ec0a1d
https://doi.org/10.21125/inted.2017.1148
https://doi.org/10.21125/inted.2017.1148
Publikováno v:
Revista de Ciencias Sociales, Vol 27, Iss 3, Pp 120-138 (2021)
En los últimos años, los destinos turísticos están agregando las redes sociales a sus prácticas tradicionales de marketing. El objetivo de este estudio es analizar los antecedentes de los usos y gratificaciones derivados de la participación en
Externí odkaz:
https://doaj.org/article/001f2294716949a195124ca1d8b4fd56
Publikováno v:
Revista CEA, Vol 7, Iss 14, Pp e1809-e1809 (2021)
Esta investigación analizó la relación entre religiosidad, norma subjetiva y efectividad percibida del consumidor en la intención de compra de productos socialmente responsables. La investigación empírica se basó en un cuestionario repartido,
Externí odkaz:
https://doaj.org/article/36f88a0dff00448ca85d1b1bf00a2314
Publikováno v:
Je-LKS: Journal of E-Learning and Knowledge Society, Vol 13, Iss 1 (2017)
Gamification is gaining momentum as an educational innovation to motivate and to engage students in their learning process. Nevertheless students’ beliefs towards educational methodologies can affect both their motivation and attitude towards a giv
Externí odkaz:
https://doaj.org/article/16ee363a5a364905ab9c967891d7e733