Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Rafael Currás Pérez"'
Publikováno v:
AD Research, Vol 7, Iss 7, Pp 20-34 (2013)
La publicidad a través de videojuegos está adquiriendo un creciente protagonismo como herramienta de las comunicaciones de marketing de las organizaciones. Ya sea mediante el uso del emplazamiento de producto en videojuegos, del in-game advertising
Externí odkaz:
https://doaj.org/article/270d2dd6b68e42c08c29cb99a2859106
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 12, Iss 2, Pp 43-58 (2012)
Advergames are marketing communication-driven videogames. As a hybrid message, they combine advertising content and entertainment content, providing interesting opportunities to marketing communications in a new media environment where traditional ad
Externí odkaz:
https://doaj.org/article/39fad314cfdc40328989466c22500b09
Publikováno v:
Estudios Gerenciales, Vol 27, Iss 118, Pp 115-137 (2011)
Externí odkaz:
https://doaj.org/article/f6d63bcdcc674da4879c878fd5d44412
Publikováno v:
Journal of Service Management. 31:465-487
PurposeThis paper analyses the interrelationships between emotions, the cognitive information cues of online reviews and intention to follow the advice obtained from digital platforms, paying special attention to the moderating effect of the sequenci
Autor:
Katja Anna Stadlthanner, Luisa Andreu, Xavier Font, Manuel Alector Ribeiro, Rafael Currás-Pérez
Publikováno v:
Stadlthanner, K.A., Andreu, L., Font, X., Ribeiro, M.A. and Currás-Pérez, R. (2022), "How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values", Corporate Communications: An International Journal, Vol. 27 No. 4, pp. 781-799.
PurposeThis study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8bef13fc786123d414fba97d134b175f
https://hdl.handle.net/10037/28497
https://hdl.handle.net/10037/28497
Publikováno v:
Revista CEA, Vol 7, Iss 14, Pp e1809-e1809 (2021)
Esta investigación analizó la relación entre religiosidad, norma subjetiva y efectividad percibida del consumidor en la intención de compra de productos socialmente responsables. La investigación empírica se basó en un cuestionario repartido,
Publikováno v:
Journal of Business Research. 101:447-453
Brand choice remains under review in the context of service provision. Drawing on schema theory and persuasion theory, this study tests how, in online reviews, valence (positive vs. negative), content style (general vs. specific), and destination fam
Publikováno v:
European Journal of Management and Business Economics. 29:54-83
Purpose The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of service (utilitarian vs hedonic). Specifically, the authors study
Despite an increasing academic attention towards both gamification and competencies-based education, little is known about Higher Education teachers’ beliefs regarding the use of gamification to develop students’ competencies. To fill this resear
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf2b3004a4caf4f51ba47497c053baf6
https://hdl.handle.net/11268/9023
https://hdl.handle.net/11268/9023
Publikováno v:
Corporate Social Responsibility and Environmental Management. 25:733-747
This study analyzes the influence of consumer‐perceived dimensions of corporate social responsibility (CSR) from a sustainable development approach (i.e. economic, social, and environmental) on the dimensions of perceived value (i.e. utilitarian, e