Zobrazeno 1 - 10
of 76
pro vyhledávání: '"Rafael Barreiros Porto"'
Autor:
Kler Heloysa de Godoy, Simone Lima Lopes Rafael, Ivan Lapuente Garrido, Rafael Barreiros Porto
Publikováno v:
BAR: Brazilian Administration Review, Vol 20, Iss 2, Pp e230046-e230046 (2023)
Recently, in February 2023, we defined a set of policies to promote diversity, equity, inclusion, and accessibility (DEIA) in the evaluation and communication of research in our journal. From that, we imagine that readers may ask themselves: being BA
Externí odkaz:
https://doaj.org/article/7c8cab16556a4485b421052e68620ff4
Publikováno v:
Internext: Revista Eletrônica de Negócios Internacionais, Vol 15, Iss 1, Pp 37-52 (2020)
Objective: To analyze the scientific production related to the market performance in the high-tech market from 1997 to 2019. Method: Bibliometrics and systematic review methodologies were used. The search process was performed in the Web of Science a
Externí odkaz:
https://doaj.org/article/53e3b870c3a942de8209d1adb30f2fba
Autor:
Marcos Inácio Severo de Almeida, Ricardo Limongi França Coelho, Rafael Barreiros Porto, Denise Santos Oliveira
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 22, Iss 2 (2020)
Purpose – Consumer spending is an essential measure of performance, and retail decision-makers often strive to understand which factors influence this response variable. We propose that deviations from planned purchases are specific classes of cons
Externí odkaz:
https://doaj.org/article/25ca3a708240403ba80521e0a72691ee
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 20, Iss 3, Pp 443-460 (2018)
Purpose – This paper developed and validated a scale of cross-channel behavior and its benefits capable of ascertaining the performance of the consumer buying process. Design/methodology/approach – The sample of 451 consumers filled out ques
Externí odkaz:
https://doaj.org/article/c061e3d6b7044f5895cb914a3edff18e
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 17, Iss 1, Pp 84-113 (2018)
Good positioning statements have an effect on consumer brand awareness. However, the competitive context formed by the novelty of the category and the brand market structure may hinder the assimilation of positioning and its association with the pre-
Externí odkaz:
https://doaj.org/article/a6aeea432e3141abb2d5a1d2d0dd7289
Publikováno v:
BBR: Brazilian Business Review, Vol 15, Iss 6, Pp 606-623 (2018)
The effect of the brand identity strategies, foreignness and country of origin, on brand equity raises questions about the effectiveness of the names given by entrepreneurs to commercial establishments. This study investigates the influence of foreig
Externí odkaz:
https://doaj.org/article/979f806a143040239d39f1cbe6875689
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 19, Iss 65, Pp 432-452 (2017)
Purpose – This study dynamically assessed the effectiveness of marketing activities in the generation of product sales, revenue, and profitability in a micro-enterprise, a context that lacks research in marketing. Design/methodology/approach
Externí odkaz:
https://doaj.org/article/4455bd71d3734b7eb02192fa20117bfa
Publikováno v:
Revista de Contabilidade e Organizações, Vol 12 (2018)
Apesar da relevância das aquisições frequentes como um programa estratégico corporativo, sabe-se pouco sobre os motivos de sua ocorrência. Os estudos focam na identificação dos fatores que determinam a primeira aquisição, desconsiderando que
Externí odkaz:
https://doaj.org/article/05c1e55fb1f2460ea5b50ec9cc729550
Autor:
Vicente da Rocha Soares Ferreira, Estela Najberg, Rafael Barreiros Porto, Marcos de Moraes Sousa, Nelson Bezerra Barbosa
Publikováno v:
Contextus, Vol 13, Iss 1, Pp 85-104 (2015)
A estratégia empresarial tem sido bastante investigada no setor privado, mas, no setor público, não tem tido atenção semelhante; apesar de sua importância para a gestão de ambos os setores. Como as investigações existentes podem estar espars
Externí odkaz:
https://doaj.org/article/0627617ed27140afb5f4f0b06894d8e9
Publikováno v:
BBR: Brazilian Business Review, Vol 12, Iss 5, Pp 60-82 (2015)
O padrão de impacto que as atividades de marketingexercem nas vendas não tem sido evidenciado na literatura. Muitas pesquisas adotam perspectivas lineares restritas, desconsiderando as evidências empíricas. Este trabalho investigou o impacto não
Externí odkaz:
https://doaj.org/article/24b462f329424a8eb56de0a5dfbba9af