Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Radu Constantin Lixăndroiu"'
Autor:
Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Silvia Sumedrea, Cătălin Ioan Maican, Alina Simona Tecău
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 6, Pp 2319-2340 (2021)
In the era of digitally dominated competition, where the effectiveness of Facebook ads prompts the social media marketing strategy, new opportunities arise for most industries. In this context, this study aims to discover and summarize the key optimi
Externí odkaz:
https://doaj.org/article/1ebba3cf771e47a8b56100f4ff6fbfa7
Autor:
Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Adrian Trifan
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 5, Pp 1369-1389 (2021)
In the digital age, retailers face umpteen challenges, finding it increasingly difficult to fulfil the customer requirements. Studying the most trusted online stores in Romania, the authors aimed to identify the opportunities and the challenges for r
Externí odkaz:
https://doaj.org/article/bae089f65ab642ffaa2060f6fcd08bc7
Autor:
Camelia Truța, Cătălin Ioan Maican, Ana-Maria Cazan, Radu Constantin Lixăndroiu, Lavinia Dovleac, Maria Anca Maican
Publikováno v:
Computers in Human Behavior. 143:107675
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c09b9f4cbc670f891a2a331133568a16
https://doi.org/10.1016/j.chb.2023.107675
https://doi.org/10.1016/j.chb.2023.107675
Autor:
Silvia Sumedrea, Cătălin Ioan Maican, Ioana Bianca Chițu, Eliza Nichifor, Alina Simona Tecău, Radu Constantin Lixăndroiu, Gabriel Brătucu
Publikováno v:
Sustainability; Volume 14; Issue 16; Pages: 10135
The changes that universities must face nowadays, especially the need for sustainable development, imply the continuous readjustment of their performance in attracting more prospective students. For the improvement of digital assets in the enrolment
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9cffd665d113d0c07bb65828a1889a28
Autor:
Eliza Nichifor, Radu Constantin Lixăndroiu, Cătălin Ioan Maican, Silvia Sumedrea, Ioana Bianca Chițu, Alina Simona Tecău, Gabriel Brătucu
Publikováno v:
Electronics; Volume 11; Issue 15; Pages: 2358
Given the current technological changes, entrepreneurs need to transform their businesses and become more and more digitalized. The process of digital transformation through digital marketing tool adoption is decisive for SMEs’ economic development
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5df1c1eea1dc03e7d1bc84c8f52c3820
Autor:
ELIZA NICHIFOR, Gabriel BRĂTUCU, Silvia Sumedrea, Ioana Bianca Chitu, Radu Constantin Lixăndroiu
Publikováno v:
Sustainability, Vol 13, Iss 6845, p 6845 (2021)
Sustainability
Volume 13
Issue 12
Sustainability
Volume 13
Issue 12
Digital technology is leading the transformation of business models into sustainable ones, expanding and changing the competitiveness scenario. This paper aims to promote a new sustainable retailer model shaped by contingent free shipping theory and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6046a399e454dc5d15fb3728574862e7
https://doi.org/10.3390/su13126845
https://doi.org/10.3390/su13126845