Zobrazeno 1 - 10
of 41
pro vyhledávání: '"Radovan Bacik"'
Publikováno v:
Marketing i Menedžment Innovacij, Vol 15, Iss 1, Pp 1-119 (2024)
Delving into the intricate world of social media engagement, this comprehensive study analyses the dynamics of user interaction with posts from 5-star hotels on Facebook across the Visegrad Group countries. It meticulously aims to shed light on the v
Externí odkaz:
https://doaj.org/article/0b8b180d0e9a414f97118b0b55a5158e
Publikováno v:
Journal of Competitiveness, Vol 14, Iss 3, Pp 93-112 (2022)
This research investigated Supply Chain Management (SCM) in Small and Medium Enterprises (SMEs) in Thailand, Slovakia, and Poland and compared the SCM practices among the three countries. The sole purpose was to first determine the various factors th
Externí odkaz:
https://doaj.org/article/ec2ac0a3e52d408781cbdd610eec6acc
Publikováno v:
Economics & Sociology, Vol 14, Iss 4 (2021)
Externí odkaz:
https://doaj.org/article/35f92e569ba744b7a075b9750a7fdcee
Publikováno v:
Journal of International Studies, Vol 13, Iss 2 (2020)
Externí odkaz:
https://doaj.org/article/80ea462f2ed54bea8978b0feb0c4653e
Publikováno v:
Journal of Competitiveness, Vol 10, Iss 2, Pp 72-84 (2018)
A brand is no longer what we tell the customer, it is what customers tell each other. The importance of using a social media mix for marketing purposes has never been greater than it is today. Ignoring these tools can have unfavourable effects on any
Externí odkaz:
https://doaj.org/article/2390b6fa57dd44b0ae42a8f0ea4ccd80
Publikováno v:
Oeconomia Copernicana
Research background: In a modern economy, full of complexities, ensuring a business' financial stability, and increasing its financial performance and competitiveness, has become especially difficult. Then, monitoring the company's financial situatio
Publikováno v:
Journal of Tourism and Services. 13:71-89
Coopetition has been the issue of various studies in different fields, but there is a research gap in examining coopetition within the tourism sector and destination management. This paper aims to determine whether there are internally homogeneous an
Publikováno v:
GATR Journal of Management and Marketing Review. 7:1-12
Objective - The main objective of the present study was to investigate, using a sample of 486 Slovak consumers, whether there are differences between Generations X, Y, and Z in how often they use single-channel and cross-channel shopping during the p
Publikováno v:
Oeconomia Copernicana. 13:181-223
Research background: Today, it is an m-commerce platform that provides brands with the opportunity to foster their sustainable image and communicate with environmentally and socially conscious consumers. Proper communication that respects the custome
Publikováno v:
Economics & Sociology. 15:253-273
The food processing industry (FPI) is an integral part of the Slovak economy. This paper aims to compare the financial position of the largest companies operating in the Slovak FPI at the NUTS II level (Western, Central, and Eastern Slovakia Region)