Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Radenković-Šošić Bojana"'
Autor:
Radenković-Šošić Bojana
Publikováno v:
Glasnik Etnografskog Instituta SANU, Vol 65, Iss 1, Pp 191-205 (2017)
Postmodern advertising is based on the usage of postmodern conditions in communication with consumers. Every condition has its several manifestations which could be identified on verbal, audio or iconic level of interpretation. In this paper, lexi
Externí odkaz:
https://doaj.org/article/fb29e4abf48c42f39f71780bad1c2fe7
Autor:
Radenković-Šošić Bojana, Perić Dušan
Publikováno v:
TIMS: Acta, Vol 10, Iss 1, Pp 63-70 (2016)
Along with the improvement of the information technology, new means of communication in tourism were also developed, the success of which is not always easy to measure. The subject of this paper is based on researching the means of measurement of new
Externí odkaz:
https://doaj.org/article/d1ca97cd3f5b4f1ca7ed86365f273a7d
Autor:
Radenković-Šošić Bojana
Publikováno v:
TIMS: Acta, Vol 7, Iss 1, Pp 13-19 (2013)
In the context of a changing marketing paradigm and the transition from the modern to the postmodern marketing concept, the communication between consumers and organizations has changed. With the development of interactive communication, the consumer
Externí odkaz:
https://doaj.org/article/b6ef49ff1b594f2f99cbd11a54eb7bc7
Publikováno v:
Industrija, Vol 40, Iss 2, Pp 157-174 (2012)
Social networks have become the modern means of communication. Intensive electronic word of mouth to mouth (eWOM) leads to faster sharing of experiences, and the creation of positive and negative attitudes. On the other hand, branding of tourist dest
Externí odkaz:
https://doaj.org/article/d4318f9cc26c4810a1cbb46d54c5c6f7
Autor:
Radenković-Šošić Bojana
Publikováno v:
Glasnik Etnografskog Instituta SANU, Vol 60, Iss 2, Pp 73-88 (2012)
Promotional activities are very often based on advertising and diverse types of public relations. In order to attract consumers' attention and achieve communication goals set by the corporate strategy, advertisers frequently use rhetorical elements i
Externí odkaz:
https://doaj.org/article/1a3976a308734fdea5bab68c81b0d3d9
Publikováno v:
Industrija, Vol 40, Iss 2, Pp 157-174 (2012)
Social networks have become the modern means of communication. Intensive electronic word of mouth to mouth (eWOM) leads to faster sharing of experiences, and the creation of positive and negative attitudes. On the other hand, branding of tourist dest
Externí odkaz:
https://doaj.org/article/8d595f83ae334670ba00cd2c0ad379ec
Publikováno v:
Spatium, Vol 2012, Iss 27, Pp 26-30 (2012)
The paper treated the question of cultural policy in the context of Belgrade event ‘European Capital of Culture’ (ECOC). In accordance with the current nomination for the title of cultural capital of Europe 2020 there are frequent media and po
Externí odkaz:
https://doaj.org/article/6fc1eee14f3c43a1a7863ff04342543f
Publikováno v:
Етноантрополошки проблеми / Issues in Ethnology and Anthropology. 17(1):285-302
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1030859
Publikováno v:
Етноантрополошки проблеми / Issues in Ethnology and Anthropology. 16(4):1101-1122
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1019826
Autor:
Radenković Šošić, Bojana
Publikováno v:
Гласник Етнографског института САНУ / Bulletin of the Institute of Ethnography SANU. LXV(1):191-205
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=747054