Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Rabikar Chatterjee"'
Publikováno v:
Journal of Business Research. 149:824-832
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5818d8eaecfd0650311719e77ceab8eb
https://doi.org/10.1016/j.jbusres.2022.05.054
https://doi.org/10.1016/j.jbusres.2022.05.054
Publikováno v:
Journal of Interactive Marketing. 57:583-600
Over the past decade, the developed and emerging markets have witnessed an exponential growth in online selling strategies that leverage social interaction among customers and enable sellers to offer discounts or rewards on the basis of the size of t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0540beab8f83004ea92f6318fcc2a6e
https://doi.org/10.1177/10949968221112624
https://doi.org/10.1177/10949968221112624
Publikováno v:
Customer Needs and Solutions. 8:51-65
This study rests on three premises. Consumers often make choice decisions considering multiple products from one or more categories. Consumers’ levels of uncertainty with product performance or their own preference are nuanced in such portfolio-lev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c9e0ebe966328737a8be3bd0bb456e2
https://doi.org/10.1007/s40547-021-00115-y
https://doi.org/10.1007/s40547-021-00115-y
Autor:
Feihong Xia, Rabikar Chatterjee
Publikováno v:
Decision Support Systems. 157:113766
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5401d17cbbe2bae2f95f1a96fb0db473
https://doi.org/10.1016/j.dss.2022.113766
https://doi.org/10.1016/j.dss.2022.113766
Publikováno v:
Marketing Letters. 29:275-289
Brand alliances, which involve intentionally presenting two or more brands together, appear in many different forms. For example, Subway stores placed within Wal-Mart, Airbus A380 airplanes with Rolls-Royce Trent engines, and Nike + iPod co-developed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd1f6104589ad95d3f1033ffb59656d1
https://doi.org/10.1007/s11002-018-9467-4
https://doi.org/10.1007/s11002-018-9467-4
Publikováno v:
Management Science. 64:1941-1956
We develop and test a new methodology that assigns geographical units (such as ZIP codes) to market segments by simultaneously considering bases of segmentation, such as customer attitudes and needs, such that the resulting segments display a high le
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61c29df3486b8d5c8953bbe748fda400
https://doi.org/10.1287/mnsc.2016.2699
https://doi.org/10.1287/mnsc.2016.2699
Publikováno v:
Journal of Product Innovation Management. 34:360-383
This paper investigates the relationship between investments in marketing innovation, that is, the way in which technologically unchanged products are designed, priced, distributed, and/or promoted, and a firm's new product performance. Marketing inn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a665953e9e0ac0d189b900313a0853ab
https://doi.org/10.1111/jpim.12366
https://doi.org/10.1111/jpim.12366
Publikováno v:
Journal of Marketing Theory and Practice. 22:7-24
Whether performance advantage accrues more to firms that balance exploitation (i.e., serving existing markets) and exploration (i.e., developing new products for future markets) or to those that focus on only one of these objectives is open to debate
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d9dbce1d5259baf336350ebe7283307
https://doi.org/10.2753/mtp1069-6679220101
https://doi.org/10.2753/mtp1069-6679220101
Autor:
Rabikar Chatterjee
Publikováno v:
Handbook of Pricing Research in Marketing. :169-215
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f01e9e6d9437130b060adb9730d611d5
https://doi.org/10.4337/9781848447448.00018
https://doi.org/10.4337/9781848447448.00018
Publikováno v:
Journal of the Academy of Marketing Science. 42:103-118
Cobranding, the strategy of marketing brands in combination, has received increasing attention from academics and practitioners alike. This study examines two cobranding decisions facing a firm: the cobranding structure and the selection of a partner
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b70db0908b7e69283f79ed2d078a456
https://doi.org/10.1007/s11747-013-0343-8
https://doi.org/10.1007/s11747-013-0343-8