Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Raúl Martínez Flores"'
Autor:
Raúl Martínez Flores
Publikováno v:
Marketing Science & Inspirations. 17:14-22
The main purpose of this research is to highlight the role of sustainable marketing and strategy as business disciplines, oriented to develop solid strategies aimed at meeting the corporate objectives and the Sustainable Development Goals (SDGs) 2030
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c505d2342ad22a96b7227a723ea5aa11
https://doi.org/10.46286/msi.2022.17.4.2
https://doi.org/10.46286/msi.2022.17.4.2
Publikováno v:
Emerald Emerging Markets Case Studies. 12:1-23
Learning outcomes Discussion of the case will enable students to: explain what are the five specific dimensions that are important determinants of an environment conducive to entrepreneurial behavior; analyze how to measure the internal environment o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ba4ec0cedfc4e4c0b3f0f841e1f92b1
https://doi.org/10.1108/eemcs-06-2022-0207
https://doi.org/10.1108/eemcs-06-2022-0207
Publikováno v:
Journal of the International Council for Small Business. 4:22-32
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50204555980fdc49831a8b623618e926
https://doi.org/10.1080/26437015.2022.2111283
https://doi.org/10.1080/26437015.2022.2111283
Autor:
Raúl Martínez Flores
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Advertising is a creative and an informative source of marketing communications to reach particular target markets or audiences (American Marketing Association (AMA) 2012). While creativity helps to enhance persuasion of advertising, information prov
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29dda4cba936afa684a2d104214a08d4
https://doi.org/10.1007/978-3-319-45596-9_79
https://doi.org/10.1007/978-3-319-45596-9_79
