DECISION MAKING FACTORS IN PURCHASING THE ANALGESICS BRANDS ON ROMANIAN PHARMACEUTICAL MARKET

Autor: RUSE Ana Valentina, CRISTEA Maria Adelina, CIOBANU Oana Maria, ROMAN Polixenia Aurora

Publikováno v: Annals of the University of Oradea: Economic Science, Vol 28, Iss 2, Pp 321-329 (2019)

Nowadays promotional activities play a very important role, especially in pharmaceutical sector. This statement is supported by the huge amount of marketing expenses of the top pharmaceutical companies (Olson, 2015). We were interested to investigate

Externí odkaz: https://doaj.org/article/294626464ef44f09b7f675102d554647

EVOLUTION OF PATIENT'S SATISFACTION REGARDING THE MEDICAL SERVICES RECEIVED IN PUBLIC HOSPITALS.

Autor: CIOBANU, OANA-MARIA, CIOBANU, CĂTĂLIN-IONUȚ, CIOBANU, RAREȘ-CONSTANTIN, RUSE, ANA VALENTINA

Publikováno v: Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie; Feb2020, Issue 1, p139-147, 9p