Zobrazeno 1 - 10
of 100
pro vyhledávání: '"RUNYAN, RODNEY C."'
Publikováno v:
In Journal of Retailing and Consumer Services November 2018 45:152-162
Publikováno v:
In Journal of Family Business Strategy September 2014 5(3):239-251
Autor:
Line, Nathaniel D., Runyan, Rodney C.
Publikováno v:
In Tourism Management August 2014 43:91-102
Publikováno v:
International Journal of Retail & Distribution Management, 2009, Vol. 37, Issue 4, pp. 308-321.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/09590550910948547
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2013, Vol. 17, Issue 3, pp. 322-340.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-01-2012-0001
Publikováno v:
International Marketing Review, 2011, Vol. 28, Issue 4, pp. 412-434.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02651331111149958
Autor:
Line, Nathaniel D., Runyan, Rodney C.
Publikováno v:
In International Journal of Hospitality Management June 2012 31(2):477-488
Publikováno v:
Qualitative Market Research: An International Journal, 2007, Vol. 10, Issue 4, pp. 390-402.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/13522750710819720
Getting customers downtown: the role of branding in achieving success for central business districts
Publikováno v:
Journal of Product & Brand Management, 2006, Vol. 15, Issue 1, pp. 48-61.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610420610650873
Publikováno v:
ETSU Faculty Works.
Purpose: The purpose of this study is to examine whether the context of ad pictures differs between Chinese ads and US ads and whether it can influence consumers' ad attitudes. Design/methodology/approach: An ad content analysis and a laboratory expe
Externí odkaz:
https://dc.etsu.edu/etsu-works/16532