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This article aims to identify the different consumer profiles that resist to the perceived manipulation of brands. If there is no consensus on a definition of manipulation, it is established that its perception may give rise to resistance on the part
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______317::fb8ce19286ac6e389af09f2c3f6903ce
https://hdl.handle.net/1866/22398
https://hdl.handle.net/1866/22398
