Conversations about conducting marketing research in mental health

Autor: Machin, Jane E., Brister, Teri, Bossarte, Robert M., Drenten, Jenna, Hill, Ronald Paul, Holland, Deborah L., Martik, Maria, Mulder, Mark, Viswanathan, Madhubalan, Yeh, Marie A., Mirabito, Ann M., Rapp Farrell, Justine, Crosby, Elizabeth, Ross Adkins, Natalie

Publikováno v: Journal of Consumer Marketing, 2022, Vol. 39, Issue 6, pp. 569-578.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/JCM-02-2022-5212

No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Autor: Johnson , Guillaume D., Ross Adkins , Natalie, Ferguson , Nakeisha S., Henderson , Geraldine Rosa, Mueller , Rene Dentiste, Mandiberg , James M., Pullig , Chris, Roy , Abhijit, Zuñiga , Miguel, Kipnis , Eva, Demangeot , Catherine, Broderick , Amanda J.

Publikováno v: Social Business
Social Business, 2011, 1 (3), ⟨10.1362/204440811X13210328296586⟩
Social Business, 2011, 1 (3), 〈10.1362/204440811X13210328296586〉

PURPOSE : Brands, as actors participating in the marketplace's social discourse, have the ability to lower and, equally, raise social and cultural boundaries. As such, it is important to understand better effects of brand-related cultural cues on con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::db2e52159868acb7eaf5c19d0720a546
https://hal.archives-ouvertes.fr/hal-01655682