Zobrazeno 1 - 10
of 29
pro vyhledávání: '"ROSARIO VÁZQUEZ CARRASCO"'
Publikováno v:
Tec Empresarial, Vol 6, Iss 1, Pp 21-33 (2012)
El incremento competitivo en los mercadoslocales, el nacimiento de una visión global delmundo, entre muchos otros motivos, han hechoque cada vez más las empresas estén interesadasen encontrar nuevos mercados. Por lo tanto,se presenta una herramien
Externí odkaz:
https://doaj.org/article/e1daea8cffe54e9dbe34af175de3d232
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 5, Iss 1, Pp 89-102 (2005)
In this paper we contribute to specify the construct «involvement», including the following aspects:a) knowledge of its origin and the several theoretical frames to approach it; b) elimination of potential confusion over other constructs (such as t
Externí odkaz:
https://doaj.org/article/9683668b4ad34fcfbe958c4089a871f6
Publikováno v:
Repositorio Institucional-Ulima
Universidad de Lima
Universidad de Lima
Purpose The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales outcomes. An emerging eco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::888aab7ec9c67aeebe3d38483858cf52
https://doi.org/10.1108/mip-04-2019-0230
https://doi.org/10.1108/mip-04-2019-0230
Publikováno v:
Journal of Product & Brand Management. 28:555-572
PurposeThe purpose of this paper is to investigate the largely unexplored conceptualisation of the brand-as-a-person metaphor in small-to-medium-sized enterprises (SMEs) by examining its potential relation with the SME owner-manager, the pathways to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17bf1b460df89521c422b70d31735788
https://doi.org/10.1108/jpbm-10-2017-1645
https://doi.org/10.1108/jpbm-10-2017-1645
Publikováno v:
Repositorio Institucional-Ulima
Universidad de Lima
Universidad de Lima
Sustainability has become a fundamental concern in today' world—one which firms can no longer remain oblivious to. Through CSR, companies can shore up financial sustainability by acting in responsible, socially and environmentally sustainable ways.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4eaeb484ba3b50bd723ce4c46de805f1
https://hdl.handle.net/20.500.12724/10518
https://hdl.handle.net/20.500.12724/10518
Autor:
Rosario Vázquez-Carrasco, Ana Olavarría-Jaraba, Guadalupe Valera-Blanes, Alfredo Flores-Hernández
Publikováno v:
Repositorio Institucional-Ulima
Universidad de Lima
Sustainability
Volume 12
Issue 14
Sustainability, Vol 12, Iss 5800, p 5800 (2020)
ULIMA-Institucional
instacron:ULIMA
Universidad de Lima
Sustainability
Volume 12
Issue 14
Sustainability, Vol 12, Iss 5800, p 5800 (2020)
ULIMA-Institucional
instacron:ULIMA
The main objective of this study is to analyse the impact of sustainable practices on companies&rsquo
corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those practices affect consum
corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those practices affect consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::00f2474a46195dff94913077ae51c5b5
https://hdl.handle.net/20.500.12724/11162
https://hdl.handle.net/20.500.12724/11162
Publikováno v:
Journal of Retailing and Consumer Services. 42:78-87
Key factors, such as globalization and the development of information technologies, have forced some firms to change their approach to customer relationship management, particularly within the new competitive framework of online channels. In this con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5aeb0f5ab6093848a2c4bd29ec418feb
https://doi.org/10.1016/j.jretconser.2018.01.011
https://doi.org/10.1016/j.jretconser.2018.01.011
Publikováno v:
Service Business. 12:641-661
Relationship Marketing has emerged as one of the dominant paradigms in the sphere of marketing in recent decades. However, aspects such as globalization, the development of information technologies, or pressure from growing global competitiveness hav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f77c027865308edaa91af748baf6692
https://doi.org/10.1007/s11628-018-0362-0
https://doi.org/10.1007/s11628-018-0362-0
Publikováno v:
Journal of Strategic Marketing. 25:316-333
Organisations today need to create, maintain and reinforce relationships with customers. Customer Relationship Management (CRM) seems to have helped firms to better understand their relationships. However, past studies have looked at technology and c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::461324407fe742c790387e87da6c9dac
https://doi.org/10.1080/0965254x.2016.1148760
https://doi.org/10.1080/0965254x.2016.1148760