Zobrazeno 1 - 10
of 54
pro vyhledávání: '"RODOLFO VÁZQUEZ CASIELLES"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 1, Iss 2, Pp 87-102 (2001)
An important issue was raised for discussion trough the last decade regarding the meaning of brand equity. Different forms of analysis and estimation criteria have been applied, and that is the reason for the current ambiguity on its meaning. In this
Externí odkaz:
https://doaj.org/article/e3fa179f623e4bfea0348520bdb3a106
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 23, Iss 1, Pp 45-68 (2019)
Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming. The purpose of this study is to determine the poss
Externí odkaz:
https://doaj.org/article/36b0550685d84cc5887769f6c5f0a73d
Publikováno v:
Journal of Service Theory and Practice, 2015, Vol. 25, Issue 6, pp. 700-724.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSTP-04-2014-0073
Publikováno v:
Journal of Business Economics and Management, Vol 18, Iss 3 (2017)
Retailers have tried to differentiate themselves from their competitors through shopping experience. This is the first study analysing relationships between experience dimensions, shopping experience value and satisfaction. In this article different
Externí odkaz:
https://doaj.org/article/98c28ccb5aa8478abc7e5980f73d5a64
Autor:
Ana Belén del Río-Lanza, Leticia Suárez-Álvarez, Rodolfo Vázquez-Casielles, Ana María Díaz-Martín
Publikováno v:
Tourism Analysis. 24:213-225
This research attempts to clarify the different approaches followed in the literature to describe switching barriers. It helps identify and shed light on the wide variety of barriers that firms must manage. The study evaluates the role of switching b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ebd1d5259a7f435c78b9a7167cdad5d
https://doi.org/10.3727/108354219x15525055915545
https://doi.org/10.3727/108354219x15525055915545
Publikováno v:
Journal of Business Economics and Management, Vol 20, Iss 3 (2019)
Journal of Business Economics and Management; Vol 20 No 3 (2019); 595-617
WOS:000468920200010
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
Journal of Business Economics and Management; Vol 20 No 3 (2019); 595-617
WOS:000468920200010
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
The online fashion and textile sector is growing in recent years, becoming one of the online sectors with the highest volume of business. However, the bibliography on e-service quality and its consequences in this sector has been underdeveloped in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a46df1e224b16bcd4b882b1e24108ae1
https://doi.org/10.3846/jbem.2019.9860
https://doi.org/10.3846/jbem.2019.9860
Publikováno v:
Scopus
RUO: Repositorio Institucional de la Universidad de Oviedo
Universidad de Oviedo (UNIOVI)
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
RUO: Repositorio Institucional de la Universidad de Oviedo
Universidad de Oviedo (UNIOVI)
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
En los últimos años, la moda se ha consolidado como uno de los sectores con mayor volumen de negocio a través de Internet. Sin embargo, algunos estudios indican que los clientes de moda no son fieles a una plataforma concreta. En el presente estud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7178d8143efc46eed6f1274312ea7639
http://hdl.handle.net/10651/56411
http://hdl.handle.net/10651/56411
Autor:
Marta Rey-García, Rodolfo Vázquez-Casielles, Noelia Salido-Andres, Luis Ignacio Álvarez-González
Publikováno v:
Scopus
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
RUO. Repositorio Institucional de la Universidad de Oviedo
instname
This study compiles the main findings in the field of academic research on pure donation-based crowdfunding (DCF) soliciting monetary contributions for charitable causes. To this purpose, a systematic literature review is conducted, resulting in 92 s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6fc308ef245e8efda175fde73b2f8e1d
http://hdl.handle.net/10651/56783
http://hdl.handle.net/10651/56783
Publikováno v:
Journal of Business Research. 92:300-320
This paper evaluates, on the one hand, the influence that routes to persuasion has on the webrooming and showrooming. On the other hand, for the specific case of products purchased online, we analyze whether developing showrooming versus pure online
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e0765d1c9170d4b2ba7abcc3b2782fa
https://doi.org/10.1016/j.jbusres.2018.08.004
https://doi.org/10.1016/j.jbusres.2018.08.004
Publikováno v:
Journal of Marketing Channels. 25:36-46
Retailers wish to expand their standard private label (PL) adopting a multi-tiered portfolio. We study the effects produced by the introduction of two new PLs quality-tiers (economy and pre...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b4b065f18019961c3903d281b0db433
https://doi.org/10.1080/1046669x.2019.1646185
https://doi.org/10.1080/1046669x.2019.1646185