Zobrazeno 1 - 10
of 96
pro vyhledávání: '"ROCHA, Thelma Valéria"'
Autor:
LOFTI, Eduardo, FRAGA, Rodrigo Ribeiro, ROCHA, Thelma Valéria, JANSEN, Caroline Louise Stedefeldt
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 15, Iss 47, Pp 262-282 (2013)
ABSTRACTThis study analyzes how large Brazilian companies use social networks to build customer relationships. Our theoretical references include: social networks and sociabilities; the social networks Twitter, Facebook and Orkut; and relationship ma
Externí odkaz:
https://doaj.org/article/4eadd088d1ad4df0931c95ddcdee2863
Autor:
Fonseca, Márcio Ribeiro da1 marciof@espm.br, Rocha, Thelma Valéria1 tvrocha@espm.br, Cruz Costa Alves, Antonio Pedro1 apedroa@yahoo.com
Publikováno v:
International Journal on Food System Dynamics. 2024, Vol. 15 Issue 4, p358-375. 18p.
Publikováno v:
Revista Brasileira de Gestão De Negócios, Vol 10, Iss 28, Pp 282-294 (2008)
RESUMOEste artigo discute o uso de programas de fidelidade e a percepção gerada por eles nos clientes, obtida por meio de uma pesquisa empírica no mercado agrícola. O tema é tratado a partir de uma revisão teórica, considerando os seguintes t
Externí odkaz:
https://doaj.org/article/a783d6cc51254480a6286f786dad82ad
Publikováno v:
In Journal of Business Research May 2024 178
Publikováno v:
In Journal of International Management June 2021 27(2)
Autor:
Silva, Susana C., Rocha, Thelma Valeria, De Cicco, Roberta, Galhanone, Renata Fernandes, Manzini Ferreira Mattos, Luiza Tari
Publikováno v:
In Journal of Retailing and Consumer Services March 2021 59
Publikováno v:
In Revista de Administração January-March 2014 49(1):141-157
Publikováno v:
In REGE - Revista de Gestão October-December 2013 20(4):517-535
Autor:
Rocha, Thelma Valéria, Bretas, Vanessa P. G., Fonseca, Márcio, Pizani, Cássia Aparecida, Yojo, Angela Satiko
Publikováno v:
Internext-International Business and Management Review ; Vol. 17 No. 2 (2022): Maio-Agosto; 225-242
Internext; v. 17 n. 2 (2022): Maio-Agosto; 225-242
Internext; v. 17 n. 2 (2022): Maio-Agosto; 225-242
Objective: The objective of the article is to analyse the effects of the Covid-19 pandemic on the Brazilian franchise sector and to identify the main strategies adopted by companies to mitigate the negative impacts of the crisis.Method: The empirical
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=issn19804865::ae3c8d450b66ac3796da56f00aa6f87f
https://internext.espm.br/internext/article/view/675
https://internext.espm.br/internext/article/view/675
Autor:
Noronha, Matheus Soares, Bento, Lucas Fulanete, Rufino, João Paulo Ferreira, Rocha, Thelma Valéria
Publikováno v:
International Journal of Professional Business Review; Vol. 7 No. 2 (2022): Continuous publication ; e0293
International Journal of Professional Business Review; v. 7 n. 2 (2022): Continuous publication ; e0293
International Journal of Professional Business Review; v. 7 n. 2 (2022): Continuous publication ; e0293
Purpose: The aim of this paper was to contextualize the research scenario about startup competencies. Design/methodology/approach: The systematic literature review was built from the content analysis of 71 papers from Web of Science and Scopus databa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::51ee66d5f906ad1019dfd8c549832501
