Zobrazeno 1 - 10
of 32
pro vyhledávání: '"ROBERTA DIAS CAMPOS"'
Publikováno v:
Cadernos EBAPE.BR, Vol 20, Iss 3, Pp 352-368 (2022)
Abstract Consumer vulnerability is a condition that imbalances the consumer-market relationship, causing consumers to lose control of that relationship. The COVID-19 pandemic is an external event that has contributed to this imbalance. This article e
Externí odkaz:
https://doaj.org/article/15fe144f688d4a758a4126dec8d24a45
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 26, Iss 4, Pp e210005-e210005 (2022)
Objective: the paper proposes the methodological use of memes as a shortcut to explore consumer culture. Memes as cultural texts can reveal collective circulating ideologies that may not be accessed through regular interviews. Context: memes are cult
Externí odkaz:
https://doaj.org/article/882114b4ebeb4133aff88fdf9a7121b2
Publikováno v:
RAC: Revista de Administração Contemporânea, Vol 25, Iss Spe, Pp e210062-e210062 (2021)
Este caso de ensino descreve o processo de adaptação para a virtualização do ensino no Coppead, uma das principais escolas de pós-graduação em administração no Brasil. A mudança ocorre impulsionada pelo isolamento social adotado no país po
Externí odkaz:
https://doaj.org/article/c0a40561ebeb4d2d8e487527e65813ce
Publikováno v:
BAR: Brazilian Administration Review, Vol 15, Iss 2, p e170100 (2018)
This article provides a theoretical effort to extend the literature on taste transformation and emphasize its shortcomings in explaining this process in social mobility contexts. Firstly, we conduct an overview of taste research in consumer behavior,
Externí odkaz:
https://doaj.org/article/e2c24083299b4934893f147cee8c597b
Publikováno v:
Consumer Behavior Review, Vol 1 (2017)
O objetivo do artigo é compreender como o corpo tem sido investigado nos estudos de consumo, ao longo dos últimos 42 anos no Journal of Consumer Research. Além de ser um elemento muito valorizado na cultura brasileira, sendo até apontado como uma
Externí odkaz:
https://doaj.org/article/38978bb39acc40aa91affc624d6cf4f3
Publikováno v:
Administração: Ensino e Pesquisa, Vol 15, Iss 1 (2014)
Este caso de ensino foi elaborado para possibilitar a discussão sobre vantagens e desvantagens da adoção de métodos de ensino centrados no aluno, com particular ênfase no método do caso. O público alvo desse caso são docentes na condição de
Externí odkaz:
https://doaj.org/article/3a3e8c20b6074c19b97a1b799c49934a
Publikováno v:
Cadernos EBAPE.BR, Vol 16, Iss 1, Pp 119-134
Resumo A socialização do consumidor é um tema a ser revisitado, sendo central para o campo de estudos de consumo, uma vez que todo consumo é aprendido. Pesquisas anteriores relacionavam o fenômeno, primordialmente, à formação das crianças e
Externí odkaz:
https://doaj.org/article/904d102e205c4abcb82e8b69b278616f
Publikováno v:
Qualitative Market Research: An International Journal. 25:492-510
Purpose As a result of the advancement of the online environment, several methodological proposals emerged to establish procedures for digital qualitative research. While the various online ethnography methods overlap, they are not equivalent in term
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::42dc123aa1432c0b0d005f19d0454807
https://doi.org/10.1108/qmr-07-2021-0086
https://doi.org/10.1108/qmr-07-2021-0086
Publikováno v:
Journal of Business Research. 135:149-162
As technology and new business models make it easier for digital consumers to exploit what they produce, practical differences between producers-consumers and consumers-entrepreneurs become less identifiable. An analysis of existing literature shows
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52ea8ef3fdfd05ac75f3e5fe4479416d
https://doi.org/10.1016/j.jbusres.2021.06.032
https://doi.org/10.1016/j.jbusres.2021.06.032
Autor:
Marcelo Guedes Carneiro, Marco Aurelio de Souza Rodrigues, Roberta Dias Campos, Paula Chimenti
Publikováno v:
Qualitative Market Research: An International Journal. 24:610-631
Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bdc4cf7157ab6c512f1e136ed0e66d5
https://doi.org/10.1108/qmr-12-2019-0130
https://doi.org/10.1108/qmr-12-2019-0130