Zobrazeno 1 - 10
of 1 334
pro vyhledávání: '"REINARTZ, WERNER"'
Autor:
REINARTZ, WERNER, VENKATESAN, RAJKUMAR
Publikováno v:
Harvard Business Review. Winter2022 Special issue, p108-110. 3p.
Publikováno v:
In Journal of Business Research February 2025 188
Autor:
Schauerte, Nico, Becker, Maren, Imschloss, Monika, Wichmann, Julian R.K., Reinartz, Werner J.
Publikováno v:
In International Journal of Research in Marketing December 2023 40(4):801-822
Publikováno v:
In Journal of Retailing December 2023 99(4):563-579
Publikováno v:
Journal of International Marketing; Jun2023, Vol. 31 Issue 2, p82-102, 21p, 6 Charts, 4 Graphs
Publikováno v:
Marketing Accountability for Marketing and Non-marketing Outcomes
Publikováno v:
Journal of Marketing; Mar2023, Vol. 87 Issue 2, p275-297, 23p, 7 Charts, 3 Graphs
Autor:
Kopalle, Praveen K., Gangwar, Manish, Kaplan, Andreas, Ramachandran, Divya, Reinartz, Werner, Rindfleisch, Aric
Publikováno v:
In International Journal of Research in Marketing June 2022 39(2):522-540
Publikováno v:
In Journal of Retailing December 2021 97(4):582-596
Publikováno v:
Journal of Marketing Research, 2020 Apr 01. 57(2), 236-256.
Externí odkaz:
https://www.jstor.org/stable/26967304