When size matters: advantages of weighted effect coding in observational studies

Autor: Rob Eisinga, R.P. Konig, Ben Pelzer, Rense Nieuwenhuis, Alexander W. Schmidt-Catran, Manfred te Grotenhuis

Publikováno v: International Journal of Public Health
International Journal of Public Health, 62, 1, pp. 163-167
International Journal of Public Health, 62, 163-167

Contains fulltext : 166462.pdf (Publisher’s version ) (Open Access) To include nominal and ordinal variables as predictors in regression models, their categories first have to be transformed into so-called 'dummy variables'. There are many transfor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6b018702bc45863593bf17fe4bc84216
http://europepmc.org/articles/PMC5288425

'Opening' location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Autor: Stefan F. Bernritter, A.E. Hühn, Thabo J. van Woudenberg, Esther Rozendaal, Marnix S. Van Gisbergen, R.P. Konig, Loes Janssen, Paul E. Ketelaar

Publikováno v: Journal of Business Research, 91, 277-285. Elsevier
JBR: Journal of Business Research, 91, 277-285. Elsevier Inc.
Journal of Business Research, 91, pp. 277-285
Journal of Business Research, 91, 277-285

Item does not contain fulltext Smartphone apps allow retailers to track the location of their customers and provide the opportunity to reach them with location-based mobile ads. However, the efficacy of these ads often suffers from consumers' feeling

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::517b623b7631cd93cf099ed03966db85
https://dare.uva.nl/personal/pure/en/publications/opening-locationbased-mobile-ads-how-openness-and-location-congruency-of-locationbased-ads-weaken-negative-effects-of-intrusiveness-on-brand-choice(289a3e03-a9e4-449d-b8f8-d6e608088d50).html

A novel method for modelling interaction between categorical variables

Autor: Rob Eisinga, Rense Nieuwenhuis, R.P. Konig, Ben Pelzer, Manfred te Grotenhuis, Alexander W. Schmidt-Catran

Publikováno v: International Journal of Public Health, 62, 427-431
International Journal of Public Health
International Journal of Public Health, 62, 3, pp. 427-431

Sweeney and Ulveling (1972) introduced weighted effect coding, where the estimates for categories of nominal and ordinal variables are deviations from the arithmetic mean, typically from a sample. This somewhat neglected parameterization is preferred

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf841da3741efc9b7c7458ce2cc309e6
http://hdl.handle.net/2066/168867

Mediaoverdracht in het ouderlijk gezin: De gevolgen van ouderlijke mediasocialisatie voor huidige lees- en televisievoorkeuren

Autor: Gerbert Kraaykamp, Natascha Notten, R.P. Konig

Publikováno v: Mens en Maatschappij, 86, 2, pp. 181-202
Mens en Maatschappij, 86, 181-202
Mens en Maatschappij, 86(2), 181-202. Amsterdam University Press

Media in the family home . Long-term effects of parental media socialization on a person’s current media preferences .This study analyses the intergenerational transmission of book reading and television viewing preferences. Central are the long-te

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c09b627e26976abb3100d4370d4283f
https://hdl.handle.net/2066/99501

Changing social categories in a changing society: studying trends with correspondence analysis

Autor: R.P. Konig

Publikováno v: Quality & Quantity, 44, 409-425
Quality & Quantity, 44, 3, pp. 409-425

Contains fulltext : 87198.pdf (author's version ) (Open Access) Analytical strategies are discussed to study trends in data from repeated social survey research with correspondence analysis. By adding time to the contingency table, changing social ca

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7762c5d3551c150e020a0a3764942f68
https://doi.org/10.1007/s11135-008-9213-8