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pro vyhledávání: '"R. J. H. Milne"'
Autor:
A. K. Gupta, I. J. Thomson, R. Porch, G. M. Bagot, R. J. H. Milne, A. R. Goodman, A. C. Buchanan, S. F. Lee, I. G. Horn
Publikováno v:
Journal of the Institute of Actuaries. 118:195-274
This paper presents the results of research into the marketing of the actuarial profession including a SWOT analysis, public awareness and image of the profession amongst target groups (general public, undergraduates, journalists, company directors,