Zobrazeno 1 - 10
of 755
pro vyhledávání: '"R. Hyman"'
Autor:
Tony Yan, Michael R. Hyman
Publikováno v:
Journal of Heritage Tourism. :1-18
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1d3d7ff114f3cc08bced5f74debdfc2b
https://doi.org/10.1080/1743873x.2023.2174440
https://doi.org/10.1080/1743873x.2023.2174440
Autor:
Lina Xu, Michael R. Hyman
Publikováno v:
Journal of Marketing Communications. :1-23
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::badfdb4a890d6b13b17ac26e1b424871
https://doi.org/10.1080/13527266.2023.2175894
https://doi.org/10.1080/13527266.2023.2175894
Autor:
Lina Xu, Michael R. Hyman
Publikováno v:
Journal of Social Marketing. 12:587-606
Purpose Responding to a recent editorial call for sustainable development (Truong and Saunders, 2021), this study aims to explore the persuasiveness of climate-change-related appeals. Design/methodology/approach Three scenario-based experiments were
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c452596211ae204fb876b5ed648b9aa9
https://doi.org/10.1108/jsocm-01-2022-0006
https://doi.org/10.1108/jsocm-01-2022-0006
Publikováno v:
International Journal of Emerging Markets. 17:917-929
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15452657559a45fcc896d31007edb4c3
https://doi.org/10.1108/ijoem-04-2022-995
https://doi.org/10.1108/ijoem-04-2022-995
Publikováno v:
Journal of Promotion Management. 28:1019-1054
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29918676f7cb68b3743059e326dadbb7
https://doi.org/10.1080/10496491.2022.2054905
https://doi.org/10.1080/10496491.2022.2054905
Publikováno v:
FEMS microbiology letters.
An activity-based labeling (ABL) approach was investigated for the phenol-oxidizing bacterium, Pseudomonas sp. CF600. Phenol-grown cells were exposed to several different terminal diynes, and following cell breakage, extracts of these cells were adde
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45dbe0cce91f43cf4f1dfdfddfe5acf8
https://pubmed.ncbi.nlm.nih.gov/36617235
https://pubmed.ncbi.nlm.nih.gov/36617235
Autor:
Lina Xu, Michael R. Hyman
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::712732d6239345c993196d4ac13a26e8
https://doi.org/10.2139/ssrn.4378124
https://doi.org/10.2139/ssrn.4378124
Publikováno v:
Asia Pacific Journal of Marketing and Logistics, 2015, Vol. 27, Issue 4, pp. 559-581.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/APJML-01-2015-0015
Autor:
Michael R. Hyman, Tony Yan
Publikováno v:
Journal of Historical Research in Marketing. 14:260-280
Purpose The rich primary and secondary data sources for studying historical Chinese marketing theory and practice are discussed. This paper aims to briefly address possible challenges (and their solutions) to using these sources. Design/methodology/a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b4d5432262b11f701b31f208c91f192
https://doi.org/10.1108/jhrm-09-2021-0044
https://doi.org/10.1108/jhrm-09-2021-0044
Autor:
Michael R. Hyman, Qiang (Tony) Yan
Publikováno v:
Journal of Current Issues & Research in Advertising. 43:185-199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4662fb145d259230b90fe08ff15248a
https://doi.org/10.1080/10641734.2021.1957044
https://doi.org/10.1080/10641734.2021.1957044