Social media: Where customers air their troubles—How to respond to them?

Autor: Valdimar Sigurdsson, Nils Magne Larsen, Hulda Karen Gudmundsdottir, Mohammed Hussen Alemu, R. G. Vishnu Menon, Asle Fagerstrøm

Publikováno v: Journal of Innovation & Knowledge, Vol 6, Iss 4, Pp 257-267 (2021)

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social

Externí odkaz: https://doaj.org/article/97893aadda7a4f27b46b5f9f1c40c4eb

Social media: Where customers air their troubles—How to respond to them?

Autor: Hulda Karen Gudmundsdottir, Nils Magne Larsen, Asle Fagerstrøm, Valdimar Sigurdsson, R. G. Vishnu Menon, Mohammed Hussen Alemu

Publikováno v: Journal of Innovation & Knowledge, Vol 6, Iss 4, Pp 257-267 (2021)
Sigurdsson, V, Larsen, N M, Gudmundsdottir, H K, Alemu, M H, Menon, R G V & Fagerstrøm, A 2021, ' Social media : Where customers air their troubles—How to respond to them? ', Journal of Innovation and Knowledge, vol. 6, no. 4, pp. 257-267 . https://doi.org/10.1016/j.jik.2021.07.001

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::36a5f94f7e66093371df1181f49d087f
http://www.sciencedirect.com/science/article/pii/S2444569X21000329

Increasing the Sustainability of Ecological Food Signaling: Are Sustainability Tags More Valuable than Eco-Labels and Other Salient Attributes?

Autor: Valdimar Sigurdsson, Nils Magne Larsen, Rakel Gyða Pálsdóttir, Michal Folwarczny, R. G. Vishnu Menon, Asle Fagerstrøm

Publikováno v: SSRN Electronic Journal.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4135bd8c03fb200840a2492a7a713ca9
https://doi.org/10.2139/ssrn.3935501

Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing

Autor: Joseph Karlton Gallogly, Mohammed Hussen Alemu, Valdimar Sigurdsson, Asle Fagerstrøm, Nils Magne Larsen, R. G. Vishnu Menon

Publikováno v: Journal of Business Research
Sigurdsson, V, Larsen, N M, Alemu, M H, Gallogly, J K, Menon, R G V & Fagerstrøm, A 2020, ' Assisting sustainable food consumption : The effects of quality signals stemming from consumers and stores in online and physical grocery retailing ', Journal of Business Research, vol. 112, pp. 458-471 . https://doi.org/10.1016/j.jbusres.2019.11.029

Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different typ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2cc3778575dc2162761a457b206ac549
https://hdl.handle.net/10037/16986

Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking

Autor: Valdimar Sigurdsson, R. G. Vishnu Menon

Publikováno v: Managerial and Decision Economics. 37:345-359

To analyze the importance of social media in consumer purchase situations, we conducted conjoint analysis on consumer decision-making in collaboration with a fashion retailer that uses Facebook as part of their promotional and commerce system. The st

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ab25fc52e220be9cdfe230e095e8ab15
https://doi.org/10.1002/mde.2721