Zobrazeno 1 - 2
of 2
pro vyhledávání: '"R. David Hecht"'
Publikováno v:
Public Relations Review. 44:717-723
This study demonstrates how focusing on the journalist as the audience of a media relations campaign can result in significant positive media coverage. Specifically, we examined the U.S. Navy’s “Sailor for a Day” campaign that invited media to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ed048ff445980ce0797d1a06fb28c116
https://doi.org/10.1016/j.pubrev.2018.08.010
https://doi.org/10.1016/j.pubrev.2018.08.010
Publikováno v:
Public Relations Review. 43:738-749
Information subsidies from military and civilian public relations practitioners receive varying degrees of acceptance by media gatekeepers. Using an experimental design, this study examined organizational affiliation within media gatekeeping. Televis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a42175f590d3982dd24024b26207063
https://doi.org/10.1016/j.pubrev.2017.07.006
https://doi.org/10.1016/j.pubrev.2017.07.006