Zobrazeno 1 - 10
of 30
pro vyhledávání: '"R. Dale Wilson"'
Autor:
R. Dale Wilson, Anna M. Stephens
Publikováno v:
Journal of Business & Industrial Marketing. 38:290-302
Purpose This study aims to demonstrate how marketing analytics can be used to identify the challenges a B2B company faced in the conversion from a hard-copy print catalog to a digital ordering system. Specifically, an empirical research approach iden
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7605dbe6e9cae353899b45b10570c7ad
https://doi.org/10.1108/jbim-12-2021-0598
https://doi.org/10.1108/jbim-12-2021-0598
Can artificial neural network models be used to improve the analysis of B2B marketing research data?
Publikováno v:
Journal of Business & Industrial Marketing. 35:495-507
Purpose Artificial neural network (ANN) models, part of the discipline of machine learning and artificial intelligence, are becoming more popular in the marketing literature and in marketing practice. This paper aims to provide a series of tests betw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4aef2cbafac52c207f7771052f668d0
https://doi.org/10.1108/jbim-01-2019-0060
https://doi.org/10.1108/jbim-01-2019-0060
Publikováno v:
Journal of Business & Industrial Marketing. 27:384-391
PurposeThis paper seeks to provide an exploratory empirical study of the variables that are part of the return on trade show information (RTSI) concept, which is based on the use and value of information gathered at a trade show.Design/methodology/ap
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bdaf801a0ae35b492c7ee4777ed4b7d3
https://doi.org/10.1108/08858621211236052
https://doi.org/10.1108/08858621211236052
Autor:
R. Dale Wilson
Publikováno v:
Journal of Business & Industrial Marketing. 25:177-187
PurposeThis paper is designed to illustrate how clickstream data, collected from a B2B web site and then analyzed using web analytics software, can be used to evaluate and improve B2B web site performance. A number of issues in the application of cli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9625b69cd0b5143b2d493e7355da1c00
https://doi.org/10.1108/08858621011027768
https://doi.org/10.1108/08858621011027768
Autor:
R. Dale Wilson
Publikováno v:
Competitiveness Review: An International Business Journal. 16:38-43
This paper illustrates how online databases, available from commercial vendors, can be used as the foundation for developing new business strategies. Emphasis is placed on the use of customer relationship management (CRM) ideas to identify new prospe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::03a624b8acb81baef983eaf7d1115d7e
https://doi.org/10.1108/cr.2006.16.1.38
https://doi.org/10.1108/cr.2006.16.1.38
Autor:
R. Dale Wilson
Publikováno v:
Services Marketing Quarterly. 26:1-22
This paper draws heavily on the author's recent sojourn into the field of web traffic analysis. Based on this experience, the paper argues that web traffic analysis provides an interesting and usef...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec5ee73e6d5997e345007759d828cd0c
https://doi.org/10.1300/j396v26n02_01
https://doi.org/10.1300/j396v26n02_01
Autor:
R. Dale Wilson
Publikováno v:
Journal of Business & Industrial Marketing. 18:388-402
The current availability of online direct marketing databases provides numerous opportunities for marketing professionals to improve their marketing strategies and tactics. This paper illustrates how online “mailing file” data, formerly known sim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa60b0c73b5ed20443d0b0b45adfd68d
https://doi.org/10.1108/08858620310480287
https://doi.org/10.1108/08858620310480287
Autor:
R. Dale Wilson
Publikováno v:
Competitiveness Review: An International Business Journal. 13:35-43
The availability of online databases provides corporate executives with a valuable set of resources for the development of marketing strategies and tactics. This paper provides an example of how an online “mailing file” can be used to guide a com
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::316360229c9eca45d490709d956011a6
https://doi.org/10.1108/eb046450
https://doi.org/10.1108/eb046450
Publikováno v:
Journal of Advertising. 26:1-18
The authors report the findings of an experiment comparing the effectiveness of television commercials with varied levels of information content (high vs. low) in the United States and the Republic of Korea. Cultural differences were used as a basis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7933219c005aa31d90f5740a9c18bafd
https://doi.org/10.1080/00913367.1997.10673514
https://doi.org/10.1080/00913367.1997.10673514
Autor:
R. Dale Wilson
Publikováno v:
Journal of Marketing Research. 33:252-255
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::91c2f96c89f92dda6db65227835f02a7
https://doi.org/10.1177/002224379603300213
https://doi.org/10.1177/002224379603300213