Zobrazeno 1 - 10
of 21
pro vyhledávání: '"R. Bruce Money"'
Autor:
Scott E. Sampson, R. Bruce Money
Publikováno v:
Journal of Service Management, 2015, Vol. 26, Issue 4, pp. 625-647.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-01-2015-0033
Autor:
R. Bruce Money, John C. Crotts
Publikováno v:
Japanese Tourists: Socio-Economic, Marketing and Psychological Analysis ISBN: 9780203823989
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a83d4deba7bff6cbc3c5d8cd01915c0
https://doi.org/10.4324/9780203823989-1
https://doi.org/10.4324/9780203823989-1
Autor:
R. Bruce Money, Scott E. Sampson
Publikováno v:
Journal of Service Management. 26:625-647
Purpose – Much has been written about the manifestations and managerial implications of customer co-production in service offerings. However, there have been relatively few references to issues of co-production in international service environments
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3589da24d1250367a13d3d58e6db5011
https://doi.org/10.1108/josm-01-2015-0033
https://doi.org/10.1108/josm-01-2015-0033
Autor:
Katie A. Liljenquist, Clay M. Voorhees, Paul W. Fombelle, Sterling A. Bone, Kristen Bell DeTienne, R. Bruce Money, Katherine N. Lemon
Publikováno v:
Management Faculty Publications
In two studies (a longitudinal field experiment with an established business-to-consumer national chain, and a field experiment with a business-to-business software manufacturer), the authors demonstrate that starting a survey with an open-ended posi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e4c1d2bc0fedb89e101ec6d6b5188be2
https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1298&context=manage_facpub
https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1298&context=manage_facpub
Autor:
R. Bruce Money, Chad R. Allred
Publikováno v:
Journal of Services Marketing. 24:184-195
PurposeSimple transactions are evolving into complex service relationships that require the attention of multiple organizations. When integrated products fail, customers must determine which organization is responsible and capable of resolving the pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8efc974fc9897b64a27e9efd5a2a190
https://doi.org/10.1108/08876041011040596
https://doi.org/10.1108/08876041011040596
Autor:
R. Bruce Money, Chad R. Allred
Publikováno v:
Negotiation Journal. 25:337-356
Multilateral (many-party) negotiations are much more complex than traditional two-party negotiations. In this article, we explore a model of social network activity, especially clique formation, among parties engaged in multilateral negotiation and t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa1c370479ef62cb8bf0b51861b135d4
https://doi.org/10.1111/j.1571-9979.2009.00230.x
https://doi.org/10.1111/j.1571-9979.2009.00230.x
Autor:
R. Bruce Money, Jennifer L. Nevins
Publikováno v:
Industrial Marketing Management. 37:46-58
Recent research has highlighted the need to examine international channels of distribution from the viewpoint of the industrial distributor, with a focus on how distributors may add value to their channel relationships. The present research responds
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::741c92ce59f4fbda866623442a101483
https://doi.org/10.1016/j.indmarman.2007.06.012
https://doi.org/10.1016/j.indmarman.2007.06.012
Publikováno v:
Journal of the Academy of Marketing Science. 34:386-402
This study examined whether national culture directly moderates the link between buyer-seller relationship strength and repurchase intentions in industrial markets, as well as indirectly moderates the same link through its influence on corporate cult
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aee026d7c807595781eddd9c8ccc652b
https://doi.org/10.1177/0092070305285370
https://doi.org/10.1177/0092070305285370
Publikováno v:
Journal of the Academy of Marketing Science. 34:456-467
Long-term orientation (LTO) is a salient aspect of national culture values and as such influences consumers’ decisionmaking processes. This article describes the development and validation of measures to assess LTO. Scale development procedures res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::849a2c522da1d82a75f8e4bc293a4f5e
https://doi.org/10.1177/0092070306286706
https://doi.org/10.1177/0092070306286706
Publikováno v:
Journal of Advertising Research. 46:113-123
This research involves a comparative study conducted in the United States and Japan to investigate whether the form of negative information about a celebrity (other- or self-oriented) results in differential evaluations of the brand endorsed by the c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c4a0a2b5d164a0e382422a9874b8e14
https://doi.org/10.2501/s0021849906060120
https://doi.org/10.2501/s0021849906060120