When being international is worth it: The effect of a retail brand’s international presence on consumer attitudes

Autor: Renata Fernandes Galhanone, Rúbia Harumi Suzuki, Marília Aparecida Trizi Amorim, José Mauro da Costa Hernandez

Publikováno v: Internext: Revista Eletrônica de Negócios Internacionais, Vol 10, Iss 1, Pp 30-43 (2015)

A number of academic studies have investigated the "country-of-origin effect", i.e., the influence of a product’s country of origin on the attitudes of consumers. It is known that countries with a higher level of socioeconomic development generate

Externí odkaz: https://doaj.org/article/eb410340b8b64ffb8bd4a1617cfe012e

Quando ser internacional vale a pena: O efeito da presença internacional de uma marca de serviços sobre as atitudes dos consumidores

Autor: Renata Fernandes Galhanone, Rúbia Harumi Suzuki, Marília Aparecida Trizi Amorim, José Mauro da Costa Hernandez

Publikováno v: Internext-International Business and Management Review ; Vol. 10 No. 1 (2015): JANUARY/APRIL; 30-43
Internext; v. 10 n. 1 (2015): JANEIRO/ABRIL; 30-43
Internext: Revista Eletrônica de Negócios Internacionais, Vol 10, Iss 1, Pp 30-43 (2015)

A number of academic studies have investigated the "country-of-origin effect", i.e., the influence of a product’s country of origin on the attitudes of consumers. It is known that countries with a higher level of socioeconomic development generate

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::924cc3e406b43c5bef173b6d722f6c2c
https://internext.espm.br/internext/article/view/231