Výsledky vyhledávání

Measuring customer experience management and its impact on financial performance

Autor: Richard R. Klink, Gerard A. Athaide, Jason Q. Zhang

Publikováno v: European Journal of Marketing. 55:840-867

Purpose With the considerable attention given to customer experience (CX) today, customer experience management (CXM) has been touted as one of the most promising management approaches for organizations. The purpose of this paper is threefold: develo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b74daef5cd71604e48d1c1cb69eeceac
https://doi.org/10.1108/ejm-07-2019-0592

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The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms

Autor: Yann Truong, Richard R. Klink, Claire-Lise Ackermann

Publikováno v: Information and Management
Information and Management, Elsevier, 2021, 58 (8), pp.103529. ⟨10.1016/j.im.2021.103529⟩

International audience; Information systems literature suggests that reputation is the main judgment form that captures user-related information online. Drawing on social judgment literature, we contend that a user's online characteristics and past a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b93813ccdf6ca1b90b240d285c3c7427
https://hal-rennes-sb.archives-ouvertes.fr/hal-03412788

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Akademický článek

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Buyer relationships when developing new products: a contingency model

Autor: Richard R. Klink, Jason Q. Zhang, Gerard A. Athaide

Publikováno v: Journal of Business & Industrial Marketing. 34:426-438

Purpose The purpose of the paper is to develop and test a contingency model of buyer involvement when developing new products in technology-based industrial markets. Information Dissemination and degree of product co-development are identified as two

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::97dc76872bac603eed7ace36d3ab7fe9
https://doi.org/10.1108/jbim-02-2018-0091

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Designing a Customer Experience Management Course

Autor: Richard R. Klink, Gerard A. Athaide, Jason Q. Zhang

Publikováno v: Journal of Marketing Education. 42:157-169

Customer experience is the latest battleground for business. Not only is customer experience management (CXM) one of the most promising approaches to marketing, but some observers also contend it is the future of marketing. While practitioners have e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4b71edf418434727ab21ab156a648a4d
https://doi.org/10.1177/0273475318818873

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Elektronická kniha

S.N. Behrman : The Major Plays

Autor: William R. Klink

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Creating ethical brands: the role of brand name on consumer perceived ethicality

Autor: Richard R. Klink, Lan Wu

Publikováno v: Marketing Letters. 28:411-422

A critical component of brand equity is consumer perceived ethicality (CPE) of the brand. Yet, little is known about how to create positive brand CPE. We offer that the starting point for creating brand CPE is with the brand-naming decision. Drawing

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d6119822cd15a38f89ff980528818a88
https://doi.org/10.1007/s11002-017-9424-7

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Hydrogel versus Bare Platinum Coils in Patients with Large or Recurrent Aneurysms Prone to Recurrence after Endovascular Treatment: A Randomized Controlled Trial

Autor: Sylvain Lanthier, Philip White, Hubert Desal, Allan J. Fox, Serge Bracard, Raymond D Turner, Alain Weill, David Fiorella, B.H. Hoh, Miguel Chagnon, Stanley L. Barnwell, J. Mocco, Jean Raymond, Tim E. Darsaut, Daniel Roy, A. Evans, François Guilbert, R. Klink, Aquilla S Turk

Publikováno v: AJNR Am J Neuroradiol

BACKGROUND AND PURPOSE: Some patients are at high risk of aneurysm recurrence after endovascular treatment: patients with large aneurysms (Patients Prone to Recurrence After Endovascular Treatment PRET-1) or with aneurysms that have previously recurr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1ae9f69e7689c2d5a5fafd9ccdcdee57
https://doi.org/10.3174/ajnr.a5101

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Branding strategies for high-technology products: The effects of consumer and product innovativeness

Autor: Yann Truong, Mark Palmer, Amir Grinstein, Geoff Simmons, Richard R. Klink

Publikováno v: Truong, Y, van Klink, R, Simmons, G, Grinstein, A & Palmer, M 2017, ' Branding Strategies for High Technology Products: The Effects of Consumer and Product Innovativeness ', Journal of Business Research, vol. 70, no. January, pp. 85-91 . https://doi.org/10.1016/j.jbusres.2016.07.003
Journal of Business Research, 70(January), 85-91. Elsevier Inc.
Truong, Y, Klink, R R, Simmons, G, Grinstein, A & Palmer, M 2017, ' Branding strategies for high technology products: The effects of consumer and product innovativeness ', Journal of Business Research, vol. 70, pp. 85-91 . https://doi.org/10.1016/j.jbusres.2016.07.003

Choice of an appropriate branding strategy is a critical determinant of new product success. Prior work on fast-moving-consumer-goods (FMCG) prescribes that new products carry new (vs. existing) brand names to appeal to earlier adopters - a critical

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::847d02fe328f6dcbfccdf7fbfe94c57f
https://doi.org/10.1016/j.jbusres.2016.07.003

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