Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Quyen Phu Thi Phan"'
Publikováno v:
Journal of Competitiveness, Vol 12, Iss 3, Pp 136-155 (2020)
Brand engagement and eWOM intention have been found to be critical factors driving competitive advantage for companies, as the evolution of social networking sites has changed the perspective of how companies engage with customers. Based on social ex
Externí odkaz:
https://doaj.org/article/ff86ede9fec641e8962400e6f3dfe639
Publikováno v:
Tourism and Hospitality Management, Vol 24, Iss 1, Pp 63-86 (2018)
Purpose – The objective of this study is to develop an integrated framework incorporating Customer Relationship Management (CRM) and Dynamic capabilities (DC) together for Tourism Small and Medium Enterprises (SMEs). Design – We reconcile theori
Externí odkaz:
https://doaj.org/article/4880b67d3cee46088a8801c537eb866e
Publikováno v:
Journal of Business Economics and Management, Vol 20, Iss 3 (2019)
In response to a greater environmental awareness, organizations are concerned more and more about the “greening” human resource management (GHRM). Although the literature on GHRM has been extending, published studies have paid little attention to
Externí odkaz:
https://doaj.org/article/c30fed214ac440d5addff192ce000250
Autor:
Quyen Phu Thi Phan, Michal Pilík
Publikováno v:
Journal of Business Economics and Management, Vol 19, Iss 2 (2018)
Electronic word of mouth (eWOM) has paid attention to the phenomenon of marketing strategy because of the power of online comments to behavioural consequences. The key challenge for scholars and practitioners is to explore why consumers would like to
Externí odkaz:
https://doaj.org/article/8f8dcc295d2e47bbb8eb94c51b68e49c
Publikováno v:
Webology. 18:49-70
Purpose: Despite the crucial contribution of social media on customer relationship management (CRM) strategies, how social CRM can be transformed into customer value, and economics returns for firms remain unexplored in the hospitality industry, espe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::154d73bcdac26d64a975a67237d2f4d7
https://doi.org/10.14704/web/v18si03/web18020
https://doi.org/10.14704/web/v18si03/web18020
With the rapid development of social commerce, consumers may easily purchase products they did not plan to purchase or do not really need when they surf social networking websites and browse posts. However, the literature on social commerce pays litt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d959c4c5ec4d0191c69ca35b27c631d2
https://doi.org/10.4018/978-1-6684-6287-4.ch012
https://doi.org/10.4018/978-1-6684-6287-4.ch012
Publikováno v:
International Journal of E-Business Research. 16:74-88
With the rapid development of social commerce, consumers may easily purchase products they did not plan to purchase or do not really need when they surf social networking websites and browse posts. However, the literature on social commerce pays litt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad9581b574b5c3fe5ffb1f274da8f54a
https://doi.org/10.4018/ijebr.2020070105
https://doi.org/10.4018/ijebr.2020070105
Publikováno v:
E a M: Ekonomie a Management
To promote online shoppers’ long-term interest, consumers need to have the knowledge and ability to avoid problems with financial issues. Financial capability helps to put consumers on the path to a sustainable financial future. However, previous s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::52fa03359b6fd0252d1de4cccb661a6b
https://doi.org/10.15240/tul/001/2020-2-011
https://doi.org/10.15240/tul/001/2020-2-011
Publikováno v:
International Journal of Manpower. 41:845-878
Purpose Green human resource management (GHRM), seen as a current research trend, plays an important role in organizations’ sustainable development strategies. However, there is still a research gap in the systematization and integration of the ava
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7786e16ee6dfd80bdd1f3868b51b1e36
https://doi.org/10.1108/ijm-07-2019-0350
https://doi.org/10.1108/ijm-07-2019-0350
Publikováno v:
Journal of Internet Commerce. 18:113-140
Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative conceptual model of the antecedents of electronic word of mouth (eWOM) intention. It examines the effec...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::38ab080517021e81ee5ee099d2673854
https://doi.org/10.1080/15332861.2019.1595361
https://doi.org/10.1080/15332861.2019.1595361