Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Quetzali Madera"'
Publikováno v:
Information Sciences. 414:175-186
Optimization of advertising texts is aimed at increasing the number of users who take notice of the ad. The work presented in this paper proposes a method to optimize advertising texts through Interactive Evolutionary Computation and fuzzy logic. Thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2266b0f87b570a42350a0ce7a609cb4b
https://doi.org/10.1016/j.ins.2017.06.001
https://doi.org/10.1016/j.ins.2017.06.001
Publikováno v:
Nature-Inspired Design of Hybrid Intelligent Systems ISBN: 9783319470535
IEEE Conf. on Intelligent Systems
IEEE Conf. on Intelligent Systems
Google Adwords has a bidding price optimization scheme for its campaigns, where the user proposes the maximum bidding price, and then Adwords adapts the final bidding price according to the performance of a particular campaign. This paper proposes a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69db036d32cccbf9103c5212595c2f08
https://doi.org/10.1007/978-3-319-47054-2_6
https://doi.org/10.1007/978-3-319-47054-2_6
Publikováno v:
SSCI
Interactive evolutionary computation systems can be used to evolve advertisement texts. Google AdWords was used as the interface that users can use to see the advertisement texts, and have a chance of being persuaded by the text into clicking them. I
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::610baa2da83c86ca932e1182edf8fc04
https://doi.org/10.1109/ssci.2016.7850007
https://doi.org/10.1109/ssci.2016.7850007
Publikováno v:
2016 IEEE 8th International Conference on Intelligent Systems (IS).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6600081acbaf42eeb812d78b506c2ab4
https://doi.org/10.1109/is.2016.7737411
https://doi.org/10.1109/is.2016.7737411
Publikováno v:
Advances in Intelligent Systems and Computing ISBN: 9783319262109
IWIFSGN@FQAS
IWIFSGN@FQAS
The description of a product or an ad’s text can be rewritten in many ways if other text fragments similar in meaning substitute different words or phrases. A good selection of words or phrases, composing an ad, is very important for the creation o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::641aba388363a1d4b15130bdb8b39a2f
https://doi.org/10.1007/978-3-319-26211-6_25
https://doi.org/10.1007/978-3-319-26211-6_25
Publikováno v:
GECCO (Companion)
Interactive Evolutionary Computation (IEC) is used in this work in order to perform the optimization of several advertisement blocks of text. The advertisement texts follow a format similar to the one used in a technique called Article Spinning. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::760ea8f6fd561d946caeb8ed71b1e476
https://doi.org/10.1145/2739482.2768486
https://doi.org/10.1145/2739482.2768486
Publikováno v:
Studies in Computational Intelligence ISBN: 9783319051697
Recent Advances on Hybrid Approaches for Designing Intelligent Systems
Recent Advances on Hybrid Approaches for Designing Intelligent Systems
The description of a product or an ad’s text can be rewritten in many ways if other text fragments similar in meaning substitute different words or phrases. A good selection of words or phrases, composing an ad, is very important for the creation o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8f01efb7cd37094ebfe4f0fc3106e0d
https://doi.org/10.1007/978-3-319-05170-3_47
https://doi.org/10.1007/978-3-319-05170-3_47