Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Qualité de service d'un site e-marchand"'
Autor:
Nguyen , Linh, CHANUT , Odile
Publikováno v:
Association Française du marketing
Association Française du marketing, May 2018, Strasbourg, France
Association Française du marketing, May 2018, Strasbourg, France
The main objective of this paper is to identify and analyze the most common models and methods for measuring e-service quality applied in B2C e-commerce. Based on the research method of systematic literature review over the last fifteen years, the pa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8aaec661080594f060a53761d6086f31
https://hal.archives-ouvertes.fr/hal-01812214/file/2018_AFM-PHUONG-NGUYEN_CHANUT.pdf
https://hal.archives-ouvertes.fr/hal-01812214/file/2018_AFM-PHUONG-NGUYEN_CHANUT.pdf
