Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Qianyun Poppy Zhang"'
Publikováno v:
Marketing Science. 41:211-229
During the 2020 COVID-19 epidemic, the U.S. Congress passed the CARES Act that (among other measures) provides direct payments to households. Using a large debit cards database, we analyze consumer expenditures following the stimulus payments. We obs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83473fc4fee9990efc2b35d8a8ce4852
https://doi.org/10.1287/mksc.2021.1329
https://doi.org/10.1287/mksc.2021.1329
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::06ad2209f9af039b16f8c47342acd243
https://doi.org/10.2139/ssrn.4113480
https://doi.org/10.2139/ssrn.4113480
Publikováno v:
SSRN Electronic Journal.
During the 2020 COVID-19 epidemic, the US Congress passed the CARES Act that (among other measures) provides direct payments to households. Using a large debit cards database, we analyze consumer expenditures following the stimulus payments. We obser
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf7f47d1aa4dd768ff21041588b3b126
https://doi.org/10.2139/ssrn.3631197
https://doi.org/10.2139/ssrn.3631197
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::607d938c5c7b658f04d761365c3994dd
https://doi.org/10.2139/ssrn.3757724
https://doi.org/10.2139/ssrn.3757724
Publikováno v:
SSRN Electronic Journal.
This paper develops a search model in which both the information obtained during the search process and the information possessed by consumers prior to search influence their choices. We estimate our model on a data set from an experiment that has tw
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4437cadfc076603a187b78eac151d2d9
https://doi.org/10.2139/ssrn.3717885
https://doi.org/10.2139/ssrn.3717885
Publikováno v:
Luxury. 4:31-57
This article discusses the role of brand and product line extension strategies in balancing exclusivity and accessibility in the fashion luxury industry. Many luxury brands have long considered mass consumers as an important driver for their business
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ba81ca3ad6a7d26146f8aa30d50d9b5
https://doi.org/10.1080/20511817.2017.1279833
https://doi.org/10.1080/20511817.2017.1279833