Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Qian (Jane) Xie"'
Publikováno v:
Multinational Business Review. 26:173-192
Purpose Strategic positioning of foreign firms in a host market is vital for their success. By integrating the resource partitioning theory and the resource-based view, this study aims to investigate foreign firms’ strategic positioning (i.e. their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68ecd367a347d969ef230ef9f696f8ca
https://doi.org/10.1108/mbr-08-2017-0060
https://doi.org/10.1108/mbr-08-2017-0060
Publikováno v:
International Business Review. 20:477-490
The post-entry strategic positioning in a host market is important for MNEs’ success, as firms must position properly in the marketplace to gain competitive advantage. However, little attention has been paid to firms’ strategic positioning in mar
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::788c2faca28c581bac96fc8afc4362f7
https://doi.org/10.1016/j.ibusrev.2010.09.005
https://doi.org/10.1016/j.ibusrev.2010.09.005