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The efficiency of e-mail campaigns is a big challenge for any e-commerce venture in terms of the response rate of e-mail campaigns and customer seg-mentation based on loyalty. Data mining techniques are useful tools to ex-tract customer information r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______105::81144481153c806ed9eb5b74e88b2328
http://hdl.handle.net/1942/25506
http://hdl.handle.net/1942/25506
Extracting knowledge out of unstructured text has attracted many experts in both academia and business sectors like media, logistics, telecommunication and production. In this context, classification techniques are increasing the potential of Natural
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______105::8107b13c959fb185194ae393815c5223
http://hdl.handle.net/1942/23599
http://hdl.handle.net/1942/23599