Open and closed advertisements: Moderating effects of comprehension on appreciation

Autor: Ketelaar, P.E., Gisbergen, M.S. van, Bosman, J.A.M., Neijens, P.C., Hess, C., Putte, S.J.H.M. van den, Smit, E.G.

Publikováno v: Neijens, P.C.; Hess, C.; Putte, S.J.H.M. van den (ed.), Content and media factors in advertising, pp. 51-62
Content and Media Factors in Advertising, 51-62. Amsterdam : Spinhuis
STARTPAGE=51;ENDPAGE=62;TITLE=Content and Media Factors in Advertising

Contains fulltext : 63929.pdf (Publisher’s version ) (Closed access)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0eb05f0737f3eec4f951c9335c4f07fa
https://hdl.handle.net/2066/63929