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Attention, Interest, Search, Action, and Share (AISAS) Analysis of Promotion Effectiveness of Zomato
Publikováno v:
Binus Business Review, Vol 12, Iss 2, Pp 177-188 (2021)
Current technological advances, especially the Internet of Things (IoT), are widely used by people in their daily lives to transact, communicate, and find various information. The research analyzed the effectiveness of promotions carried out by compa
Externí odkaz:
https://doaj.org/article/7a63510e95e94334b3ed26c6a96aa795
Attention, Interest, Search, Action, and Share (AISAS) Analysis of Promotion Effectiveness of Zomato
Publikováno v:
Binus Business Review, Vol 12, Iss 2, Pp 177-188 (2021)
Current technological advances, especially the Internet of Things (IoT), are widely used by people in their daily lives to transact, communicate, and find various information. The research analyzed the effectiveness of promotions carried out by compa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f6339e64ec8ae3772ca72a7def3c15e3
https://doi.org/10.21512/bbr.v12i2.6676
https://doi.org/10.21512/bbr.v12i2.6676