Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Putri Utami, Safira"'
Publikováno v:
E3S Web of Conferences, Vol 142, p 05001 (2020)
This research aims to analyze the influence of celebrity brand ambassador, e-WOM quality, e-WOM quantity, and sender’s expertise on consumers’ purchase intention of celebrity cake in Indonesia (Yogyakarta, Solo, and Semarang). The research areas
Externí odkaz:
https://doaj.org/article/b30b1bc4c7ae489db231036fee039ba9
Publikováno v:
E3S Web of Conferences; 2020, Vol. 142, p1-9, 9p