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The aim of this study is to analyze the effect of the implementation of service marketing strategies on student loyalty of LCC users. The student segment consumer contributes a considerable amount to the number of LCC airline users in Indonesia. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::15a3960ecea44ab29a4ad3089b75fc7e
Autor:
Wijaya Zunan Setiawan, Purwoko Tony
Publikováno v:
Delhi Business Review. 20:1-9
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16f3aad3b9e11af7ff9c48b991e1e202
https://doi.org/10.51768/dbr.v20i2.202201901
https://doi.org/10.51768/dbr.v20i2.202201901
