Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Purva Kansal"'
Autor:
Neha Singh, Purva Kansal
Publikováno v:
Gurukul Business Review. 17
Purpose-By investigating the impact of personality antecedents on marketing influenced surface traits (i.e., Materialism, Consumer Loneliness and Consumer Insecurity), the current research tries to take a step forward in understanding the real impact
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1d4585d22a39d3cd8f5bdbe47fb41c12
https://doi.org/10.48205/gbr.v17.4
https://doi.org/10.48205/gbr.v17.4
Autor:
Arpit Khurana, Purva Kansal
Publikováno v:
PRAGATI : Journal of Indian Economy. 5
The current paper tests the applicability of the SCP framework i.e. industrial structure, conduct and performance in the Indian tourism industry. Herfindahl-Hirshman Index was used to understand concentration index for the Indian tourism industry and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6de44906b59bfe80643fd7c7ce2c1737
https://doi.org/10.17492/pragati.v5i01.13107
https://doi.org/10.17492/pragati.v5i01.13107
Autor:
Purva Kansal, Sandeep Walia
Publikováno v:
Scholarly Research Journal for Interdisciplinary Studies. 4
Rate of adoption of technology based banking services has not been as per expectations of the marketers. Research indicates that individual differences like demographics, gender, age could offer plausible insights into slow rate of adoption of techno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f4da95c724f2df158a989323b5d245b
https://doi.org/10.21922/srjis.v4i36.10032
https://doi.org/10.21922/srjis.v4i36.10032
Autor:
Purva Kansal, Sandeep Walia
Publikováno v:
Scopus-Elsevier
In recent years rate of domestic tourist to Goa has gone up but not the foreign tourist. This has led to loss of shack culture and gypsy experience being marketed by Goa as destination image. Policy makers have tried to rejuvenate the destination but
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::65085ce948446576e4da885d08a0f43e
https://doi.org/10.21922/srjis.v4i36.10029
https://doi.org/10.21922/srjis.v4i36.10029
Autor:
Purva Kansal
Publikováno v:
Journal of Indian Business Research. 6:190-212
Purpose – The present study aims to identify and study the online privacy concerns, its explanatory variables and their affect on reactions and online purchasing behavior of Indian consumers. Globalization means that companies are setting manufactu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd55d604ab7933e703c40a2c076b4107
https://doi.org/10.1108/jibr-06-2012-0046
https://doi.org/10.1108/jibr-06-2012-0046
Autor:
Purva Kansal
Publikováno v:
Journal of Asia Business Studies. 7:140-152
PurposeAdvertisements are the first point of contact a marketer has with a prospective consumer. It is at this stage that a marketer gets an opportunity to leave an impression in the minds of a reader and to differentiate a reader from a prospective
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::794b4b53f79b7bc89c38cabe30065480
https://doi.org/10.1108/15587891311319431
https://doi.org/10.1108/15587891311319431
Publikováno v:
Journal of Asia Business Studies. 3:12-22
This study focuses on home country institutions as sources of variation in the level of foreign investment into India. Our findings support the idea that institutional voids found in India are less of a deterrent to investments from home countries wi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26e9ce0c551cced8ae6ae90a580069c4
https://doi.org/10.1108/15587890880000487
https://doi.org/10.1108/15587890880000487
Strategic Relationship Between Advertising Clutter and Polychronic Time Use: A Study of Indian Youth
Autor:
Purva Kansal, Divya Aggarwal
Publikováno v:
Journal of Asia Business Studies. 2:52-60
As globalization becomes ever more prominent, the role of media and advertising is increasing. Ideally for large multinationals that have the resources to take advantage of globalization there exists a larger “market” to which products can be sol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9ee891b2ac8bde5d6f332ee2d554c8a
https://doi.org/10.1108/15587890880000407
https://doi.org/10.1108/15587890880000407
Publikováno v:
International Journal of Hospitality and Tourism Systems. 8
The current study is an attempt to identify the various critical factors that are essential for creating value for money and therefore, customer satisfaction and loyalty. The review of literature indicated a gap in the area of relationship between va
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8716dfced712dbff6de17b761aafbc91
https://doi.org/10.21863/ijhts/2015.8.2.017
https://doi.org/10.21863/ijhts/2015.8.2.017
Autor:
Purva Kansal
Publikováno v:
International Journal of Marketing and Business Communication. 4
Internet has become a hybrid means of sales, service, and communication channel. Its penetration and acceptability in areas of e-commerce across cultures have given it a growth rate of 566 percent in the time period 2000-2012. Internet helps a market
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60e49ecdbbb4fc2a37309ab976afa553
https://doi.org/10.21863/ijmbc/2015.4.2.011
https://doi.org/10.21863/ijmbc/2015.4.2.011